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3710320
Misbehaving: The Making of Behavioral Economics
86% of respondents would recommend this to a friend
Item #:
3710320
ZAR 408
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A masterful, readable account of behavioral economics. Very well done.
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What Stands Out
Innovative Insights
Offers groundbreaking perspectives on decision-making, merging psychology with economics to understand human behavior, appealing to students, academics, and professionals interested in behavioral economics.
Compelling Narratives
Engages readers with captivating stories and real-world applications, making complex economic concepts accessible and relatable, perfect for casual readers and experts alike.
Critical Reception
Highly praised by critics and thought leaders, solidifying its position as a must-read in the field, promising valuable insights and a deeper understanding of economic behaviors.
Product Details
- Engrossing and highly relevant history of the economics profession
- Replaces classical economic and finance theory with behavioral economics
- Masterful and readable account of behavioral economics
- Inventor of behavioral economics and master storyteller
- Explains the evidence for behavioral economics and resistance to it
- Author is a professor of behavioral science and economics
| Publisher | W. W. Norton & Company |
| Publication date | June 14, 2016 |
| Edition | Reprint |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 039335279X |
| ISBN-13 | 978-0393352795 |
| Item Weight | 11.9 ounces (337.37 grams) |
| Dimensions | 5.5 x 1 x 8.3 inches (14 x 2.5 x 21.1 cm) |
| Country of Origin | This item will be imported from US |
| What is in the box | Misbehaving: The Making of... For more details, please check description/product details |
Who Should Buy?
-
Economics Students
Ideal for students looking to deepen their understanding of behavioral economics and its real-world applications.
-
Policy Makers
Useful for policymakers interested in utilizing behavioral insights to design more effective public policies.
-
Business Professionals
Beneficial for business leaders aiming to understand consumer behavior to improve marketing strategies and decision-making.
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General Public
May not resonate with casual readers who lack interest in economics or behavioral science.
Product Description
About This Item
Are you interested in understanding why people make certain economic decisions, even if those decisions seem irrational or unexpected? If so, then the book "Misbehaving: The Making of Behavioral Economics" is perfect for you. Written by Richard H. Thaler, a prominent economist and one of the pioneers of behavioral economics, this paperback delves into the fascinating world of behavioral economics. Published on June 14, 2016, "Misbehaving" offers valuable insights into the concepts, theories, research, experiments, and analysis of behavioral economics. With real-life examples, case studies, and practical strategies, Thaler explores how human behavior influences economic decisions.
By merging the field of psychology with economics, he explains how individuals' cognitive biases, decision-making biases, and irrational behavior shape the world of finance, marketing, strategy, and interventions. Through "Misbehaving," readers will gain a deeper understanding of the psychology of economics, consumer behavior theories, consumer psychology, and the nudge theory. Furthermore, Thaler introduces the concept of choice architecture, which focuses on how the way choices are presented influences decision-making. By harnessing behavioral insights and understanding these economic principles, individuals can make better-informed decisions in both their personal and professional lives. Thaler's book challenges the traditional economic theories and provides a fresh perspective on how to navigate the complexities of modern society. Whether you are an economist, psychologist, marketer, student, or simply someone interested in understanding the human mind and its impact on the economy, "Misbehaving: The Making of Behavioral Economics" is a must-read.
Join Richard H. Thaler on this captivating journey into the fascinating world of behavioral economics and unlock new ways to approach decision-making.
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Features & Benefits
- Engrossing and highly relevant
- Dense with fascinating examples
- A rebel with a cause
- An excellent read on the shortcomings of classical economic and finance theory
- The story behind some of the most important insights in modern economics
- No better guide to this new and exciting economics
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