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102848725
Misbehaving: The Making of Behavioral Economics, (Hardcover)
Item #:
102848725
ZAR 725
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What Stands Out
Author Expertise
Written by renowned behavioral economist Richard H. Thaler, this book combines humor and profound insights, showcasing his journey and the evolution of the field.
Engaging Narrative
Utilizes storytelling to make complex economic concepts accessible, ensuring that readers from various backgrounds can understand and appreciate behavioral economics.
Practical Insights
Offers real-world applications and strategies that can be implemented in business and everyday life, making it a valuable resource for economists and general readers alike.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2015 |
| Pages | 432 |
| Reading level | General/Trade |
| Subgenre | Consumer Behavior |
| Edition | 1 |
| Publisher | W. W. Norton & Company |
| Original languages | English |
| Language | English |
| Awards won | Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.5 in |
| Assembled product weight | 1.7 lb (770 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Economics Students
This book provides essential insights into behavioral economics, making it perfect for students studying economic theories and practices.
-
Academics and Researchers
Researchers will find valuable discussions about the evolution of behavioral economics, aiding their studies and academic papers.
-
Business Professionals
Professionals can apply behavioral economic principles to improve decision-making processes and enhance consumer understanding in business settings.
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Casual Readers
Individuals seeking light reading or purely entertainment-based content may find this book too technical and dense.
Product Description
Misbehaving: The Making of Behavioral Economics, (Hardcover)
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Richard H Thaler All Books Editorial Review
Misbehaving: The Making of Behavioral Economics, (Hardcover) is an insightful exploration into the world of behavioral economics, offering readers a thorough understanding of consumer behavior and decision-making processes. This non-fiction work spans 432 pages and is published by W. W. Norton & Company. Shortlisted for the prestigious Financial Times & McKinsey Business Book of the Year Award, the book delves deep into how human quirks influence financial investments and economic policies. Readers have praised its engaging writing style and the way complex concepts are made accessible to all, making it an excellent resource for anyone interested in business and investing.
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Pros
- Engaging writing style makes complex concepts clear
- Insightful exploration of consumer behavior
- Shortlisted for a prestigious literary award
- Well-structured and easy to read
- Relevant for both professionals and general readers
Cons
- A lengthy read that may require commitment
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