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Item #:
252035540
Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem (Small Business Books from John
Item #:
252035540
ZAR 702
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What Stands Out
Content Longevity
Provides a framework for creating content that continuously delivers value over time, allowing small businesses to maximize their marketing efforts without repeated investment.
Streamlined Process
Offers a systematic approach to content creation, making it easier for small business owners to produce effective marketing materials with minimal ongoing effort.
Scalable Strategies
Equips readers with adaptable strategies suitable for various business sizes, ensuring that even small enterprises can achieve significant marketing outcomes with limited resources.
Product Details
| Publisher | Big Idea Books |
| Publication date | 31 Oct. 2023 |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 1915222044 |
| ISBN-13 | 978-1915222046 |
| Item weight | 513 g |
| Dimensions | 15.84 x 2.18 x 23.46 cm |
| Part of series | Small Business Books from John Lamerton |
Who Should Buy?
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Small Business Owners
Ideal for entrepreneurs seeking to implement efficient content marketing strategies for sustained business growth and visibility.
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Marketers
Beneficial for marketers looking to enhance their content marketing skills and develop a long-term marketing framework.
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Content Creators
Useful for bloggers and content creators aiming to maximize the value of their content through strategic marketing approaches.
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Established Corporations
Larger companies with complex marketing structures may find the content marketing principles less applicable to their needs.
Product Description
Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem (Small Business Books from John Lamerton)
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E-commerce Editorial Review
Evergreen Assets: The "Do The Work Once, Reap The Rewards Again And Again (and Again!)" Content Marketing Ecosystem provides a fresh perspective on building sustainable business strategies. John Lamerton guides readers through six essential evergreen assets, making complex business mechanics accessible and actionable. Readers consistently remark on the unique blend of humor and practicality, noting how the book transforms traditional content marketing principles into tools that inspire immediate action. Many have praised how relatable and honest John is, emphasizing his acknowledgment that he doesn't have all the answers, but knows the right resources to recommend. This openness, combined with actionable steps, makes it a valuable read for both new and seasoned entrepreneurs.
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Pros
- Easy-to-understand content with actionable tasks
- Humorous writing style keeps it engaging
- Provides practical advice for small businesses
- Covers essential evergreen assets for growth
- Honest insights without overselling strategies
Cons
- Some concepts may not apply to niche businesses
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