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Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big.
Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Item #: 90250074

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Item #: 90250074

ZAR 420

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Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big.
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What Stands Out

In-Depth Insights
Explores Paddy Power’s innovative strategies, revealing how they reshaped the gambling landscape, making it accessible and engaging for a modern audience.
Industry Impact
Analyzes Paddy Power's cultural influence on betting, illustrating how their bold campaigns helped normalize and transform perceptions of gambling.
Engaging Narrative
Combines compelling storytelling with factual analysis, appealing to both gambling enthusiasts and casual readers interested in the evolution of betting.

Product Details

Shop Punters: How Paddy Power Bet Billions and Changed Gambling Forever online at a best price in South Africa. 0008463913
  • The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Publisher HarperCollins
Publication date 9 Jun. 2022
Language English
Print length 416 pages
ISBN-10 0008463913
ISBN-13 978-0008463915
Item weight 1.05 kg
Dimensions 12.9 x 2.5 x 19.8 cm

Who Should Buy?

Suitable For
  • Gambling Enthusiasts

    Individuals interested in the evolution of gambling and its major players will find this book insightful and engaging.

  • Industry Professionals

    Professionals in the betting and casino industry can gain valuable insights into market dynamics and business strategies.

  • Students of Business

    Business students will benefit from understanding the innovative marketing strategies and business models used in gambling.

Not Suitable For
  • Casual Readers

    Those looking for light reading may find the content focused on gambling too specific and heavy.

Product Description

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Editorial Review

**Editorial Review of "Punters: How Paddy Power Bet Billions and Changed Gambling Forever"** "Punters: How Paddy Power Bet Billions and Changed Gambling Forever" provides an intriguing glimpse into the evolution of the gambling industry, particularly through the lens of one of its most notable players, Paddy Power. Readers appreciate the book's insightful analysis and the detailed narrative that chronicles the rise and impact of gambling on society. Many have found the book to be well-written, easy to follow, and engaging, with large text and well-structured chapters that facilitate effortless reading. However, the book has received criticism for several significant factual inaccuracies, particularly concerning gambling taxation, which detracts from its credibility. Additionally, reviews pointed out a lack of thorough editing, mentioning the use of jargon and unexplained acronyms, making it somewhat difficult for laypersons to fully grasp certain concepts. The absence of supplementary materials such as an index or bibliography has also been a point of contention for readers who value a comprehensive academic work. While the author's stylistic choices were praised for their dynamic quality, some felt that it bordered on excessive and detracted from the overall clarity. The author's occasional missteps in word choice have been noted as frustrating, which detracts from an otherwise fascinating narrative. Ultimately, the book demonstrates a blend of compelling storytelling and critical examination, although it falls short in areas that could have elevated it to the ranks of classic financial literature. **

Customer Reviews & Ratings

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Pros

  • Insightful and detailed analysis of the gambling industry.
  • Engaging and easy-to-read format with well-structured chapters.
  • Strong research backing the narrative.

Cons

  • Contains factual inaccuracies regarding gambling taxation and brand ownership.

Product Price History

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