A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
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What Stands Out
Product Details
| Publishers | john wiley & sons inc |
| Date of publication | January 1, 2005 |
| Prints | 1. |
| Language | English |
| ISBN-10 | 0471662712 |
| ISBN-13 | 978-0471662716 |
| Dimensions | 16 x 2.54 x 24.13 cm |
Who Should Buy?
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Whisky Enthusiasts
Those who appreciate whisky's history will find detailed insights into Chivas Regal and The Glenlivet's evolutions.
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Industry Professionals
Bartenders and marketers can benefit from the detailed analysis of branding strategies and global market success.
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Cultural Researchers
Scholars studying the impact of branding on culture will find valuable case studies within this compelling narrative.
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Casual Readers
Those looking for light reading may find this detailed whisky history book overly dense and technical.
Product Description
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
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İngilizce Baskı F. Paul Pacult Format: Ciltli Kapak Editorial Review
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Pros
- Engaging storytelling
- Rich historical insights
- Well-researched content
- Appealing to whiskey lovers
- Beautiful hardcover edition
Cons
- Some topics may feel brief.
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