「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる!マイクロコピー活用術 Tankobon Hardcover – June 18, 2024
Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる!マイクロコピー活用術 Tankobon Hardcover – June 18, 2024
Item #: 87942977

「最強の一言」Webコピーライティング

Item #: 87942977

ZAR 461

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Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
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What Stands Out

Concise Copewriting
Empowers businesses to create impactful web content using minimal words, enhancing clarity and engagement with their audience.
Effective Microcopy
Teaches techniques for leveraging microcopy, improving user experience and conversion rates through strategic, succinct messaging.
Target Audience Focus
Designed specifically for marketers and copywriters, providing actionable insights that resonate with consumers for maximum engagement.

Product Details

野津 瑛司 , 山本 琢磨 (Consultant Editor) Shop 「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる!マイクロコピー活用術 Tankobon Hardcover – June 18, 2024 online at a best price in South Africa. 4866366834
Publisher Standards
Publication date June 18, 2024
Language Japanese
Print length 236 pages
ISBN-10 4866366834
ISBN-13 978-4866366838
Item Weight1 g
Dimensions 5.83 x 0.71 x 8.27 ins ( 14.8 x 1.8 x 21 cm )

Who Should Buy?

Suitable For
  • Website Designers

    This product is perfect for website designers looking to enhance user engagement with efficient online copy strategies.

  • Small Business Owners

    Small business owners will benefit from effective microcopy to improve their website sales and customer interactions.

  • Marketing Professional

    Marketing professionals seeking to refrain their copywriting skills will find valuable insights in this focused guide.

Not Suitable For
  • Novice Writers

    Beginners may struggle to grasp advanced microcopy concepts without foundational knowledge in writing or marketing.

Product Description

「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる!マイクロコピー活用術 Tankobon Hardcover – June 18, 2024

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野津 瑛司 , 山本 琢磨 (Consultant Editor) Editorial Review

The web-based guide titled "The Most Powerful Phrase" offers invaluable insights for individuals looking to improve their marketing and communication strategies. Customers praise its beginner-friendly content that is not only easy to understand but is also applicable across various scenarios. Many users report substantial improvements in their key performance metrics, such as click-through rates and conversion rates, due to practical changes inspired by the book's recommendations. For instance, simple adjustments in wording or the inclusion of reassurance phrases have reported led to increased engagement and application rates for promotional materials. The book transcends mere writing advice, incorporating broaders concepts such as the importance of design elements like button colors along text changes. It emphasizes the necessity of iterative testing and research rather than prescriptive solutions, installing confidence in readers that they can achieve results across different media and data types. Users have successfully applied the principles in real-world scenarios, dramatically improving their results and gaining a clear understanding of effective copywriting principles grounded in data and research. Overall, "The Strongest Word" is regarded as a practical, actionable resource that can aid innovations and experienced marketers alike in creating more effective communication. Readers feel empowered to apply the techniques outlined in the book with minimal time investment, leading to efficient and impactful improvements. **

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Pros

  • Beginner-friendly, easy to compare
  • Clear improvement in conversion metrics reported
  • Practical, actionable advice (eg, small text changes leading to big results)
  • Discusses both textual and design elements for optimal engagement
  • Emphasizes the importance of testing and research over static answers
  • Boosts confidence in copywriting and marketing strategies

Cons

  • May lack novel insights for more experienced professionals

Product Price History

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