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Item #:
219077675
Digital Age Practice Skills Web Writing The strongest method for calling empathy & behavior that readers do not leave （MarkeZine BOOKS ）
Item #:
219077675
ZAR 402
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- ライティングにもう迷わない！執筆のコツから、読者の心を動かし、行動を促すテクニックが1冊に【本書のポイント】・Web特有の記事の書き方がわかる・すぐに取り入れられるポイントを多数紹介・SEO対策や取材などライティング以外もしっかり解説【こんな人におすすめ】・Webで記事を書いているフリーや企業のライター・広報担当で記事を書いている人・ブログの発信力を強化したい人・書いた記事に反応がなくて悩んでいる人【内容紹介】Webにおける記事は気軽に読めることもあり、読者が求めている記事でない場合は途中で簡単に閉じられてしまいます。自身がメディアでアピールしたい内容を最後まで読んでもらい、読んだ読者を行動に動かすことがWebライティングの大きな役割です。本書ではWeb特有の執筆方法から、構成の作り方、SEO対策や取材対策など1冊でWebライティングの流れを解説します。記事をなかなかクリックされない、途中で離脱されてしまう、読んだ後に思うように行動に移してもらえないなどの問題解決のために、Webライティングの流れとポイントをチェック・確認してみてください。【本書の構成】Chapter1 成果につながる記事を書くための「絶対の掟」Chapter2 ゴールを外さないための「記事の企画」Chapter3 執筆を楽にする「記事の骨組み」Chapter4 記事の成果を決める「リード文」Chapter5 読者の納得と行動を促す「本文・まとめ文」Chapter6 記事の質を上げる「調整・推敲」Chapter7 ここから押さえてほしい「SEOの基本」Chapter8 結果を出せる「取材の進め方」
| Publisher | Shoeisha |
| Publication date | August 26, 2022 |
| Language | Japanese |
| Print length | 240 pages |
| ISBN-10 | 479817226X |
| ISBN-13 | 978-4798172262 |
| Item Weight | 1 g |
| Dimensions | 5.83 x 0.59 x 8.27 ins ( 14.8 x 1.5 x 21 cm ) |
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ZAR 402
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Features & Benefits
- Learn effective writing techniques that engage and motivate readers.
- Discover the essentials of SEO to boost article visibility.
- Utilize fill-in-the-blank sheets for easy structuring and brainstorming.
- Master the art of conducting efficient interviews and selecting the right subjects.
- Receive practical insights for crafting compelling web articles from start to finish.
- Ideal for freelance writers, PR professionals, and bloggers looking to enhance their writing skills.
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