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Item #:
2926394
Contagious: Why Things Catch On
89% of respondents would recommend this to a friend
Item #:
2926394
ZAR 316
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What Stands Out
Viral Marketing Insights
Explores the psychology of why certain ideas become popular, offering actionable strategies for creating contagious content and effective marketing campaigns.
Research-Backed Strategies
Based on extensive research and real-world examples, providing readers with proven techniques to enhance word-of-mouth promotion and social sharing.
Engaging Writing Style
Written in an accessible and engaging manner, making it easy to understand complex concepts while keeping readers motivated and inspired to apply the strategies.
Product Details
| Publisher | Simon & Schuster |
| Publication date | May 3, 2016 |
| Edition | Reprint |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 9781451686586 |
| ISBN-13 | 978-1451686586 |
| Item Weight | 8 ounces (226.8 grams) |
| Dimensions | 5.5 x 0.6 x 8.38 inches (14 x 1.5 x 21.3 cm) |
Who Should Buy?
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Marketers
Professionals looking to understand how ideas spread, and effective strategies for promoting products through word-of-mouth.
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Entrepreneurs
Startup founders seeking insights on creating viral marketing campaigns to gain traction and visibility for their businesses.
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Content Creators
Individuals producing content who wish to learn the principles of virality to enhance audience engagement and sharing.
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Casual Readers
Readers looking for light fiction or entertainment may find the book's content academic and less appealing.
Product Description
Contagious: Why Things Catch On
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Multilevel Editorial Review
Contagious: Why Things Catch On by Jonah Berger explores the science behind why certain ideas and products become popular while others fade into obscurity. Using the STEPPS framework—Social currency, Triggers, Emotion, Public, Practical value, and Stories—Berger illustrates with real-life examples how businesses can effectively leverage word-of-mouth marketing and social influence to drive success. The book challenges traditional marketing assumptions, contending that personal recommendations often hold more sway than advertisements. Readers will find engaging narratives, statistics, and actionable insights that can be crucial for anyone interested in marketing, psychology, or entrepreneurship.
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Pros
- Engaging read with compelling real-life examples
- Explains marketing dynamics in an easy-to-understand manner
- Useful for students and entrepreneurs alike
- Provides actionable insights and statistics
- Teaches how to leverage word-of-mouth marketing
Cons
- Repetitive writing style can feel redundant at times
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