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Item #:
855913
Storytelling with Data: A Data Visualization Guide for Business Professionals
87% of respondents would recommend this to a friend
Item #:
855913
ZAR 497
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What Stands Out
Comprehensive Techniques
This guide offers detailed methods for transforming complex data into compelling visuals, ensuring that business professionals can communicate their insights effectively and attractively.
Practical Examples
Including real-world case studies, the book provides actionable insights, enabling readers to apply learned techniques directly to their business scenarios for immediate improvement.
User-Friendly Approach
Designed for all skill levels, it breaks down technical concepts into accessible language, making data visualization approachable for business professionals without extensive training.
Product Details
| Publisher | Wiley |
| Publication date | November 2, 2015 |
| Edition | 1st |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 1119002257 |
| ISBN-13 | 978-1119002253 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.2 x 0.8 x 9.1 inches (18.3 x 2 x 23.1 cm) |
Who Should Buy?
-
Business Analysts
This book helps analysts create impactful visualizations that effectively communicate data insights to stakeholders in a compelling way.
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Data Presenters
Perfect for professionals who regularly present data, this book enhances skills in storytelling through visuals for engaging presentations.
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Marketing Teams
Marketing professionals will benefit by learning to visualize data trends and convey messages that resonate with their target audience.
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Data Scientists
Data scientists may find this book too basic as it focuses more on storytelling than on complex analytical methods.
Product Description
Storytelling with Data: A Data Visualization Guide for Business Professionals
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Information Management Editorial Review
Storytelling with Data is a great resource for business professionals who want to master data visualization. The book provides an excellent foundation for data storytelling, with clear explanations of how to present bar, line, and heat map charts. The author, Knaflic, writes in a very conversational manner, which makes the highly technical subject matter very easy to understand. With its comprehensive coverage of concepts, the book is an excellent resource for readers looking to improve their presentations or level up their careers in data visualization/business intelligence. The book provides rationale behind layout with great examples and is beautifully laid out. Overall, if you're just getting started in business presentations, this book is the best place to start.
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Pros
- Easy to read, clear conversational writing
- Great foundation for data storytelling
- Comprehensive coverage of concepts
- Helps improve presentations or advance careers in data visualization/business intelligence
- Provides rationale behind layout with great examples
- Beautifully laid out
Cons
- Meanders through topics
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