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Selling is an Away Game: Close Business and Compete in a Complex World
ZAR 393
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Selling Is an Away Game challenges traditional sales methods and transforms how salespeople approach the competitive landscape.
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What Stands Out
Product Details
| Publisher | Morgan James Publishing |
| Publication date | April 16, 2024 |
| Language | English |
| Print length | 164 pages |
| ISBN-10 | 1636984428 |
| ISBN-13 | 978-1636984421 |
| Item Weight | 8.8 ounces (249.48 grams) |
| Dimensions | 6 x 0.38 x 9 inches (15.2 x 1 x 22.9 cm) |
Who Should Buy?
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Sales Professionals
Ideal for salespeople seeking strategies to navigate complex business environments for successful closures.
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Business Strategists
Useful for strategists aiming to enhance their competitive edge through refined selling techniques and insights.
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Entrepreneurs
Beneficial for entrepreneurs who need to adapt their selling approaches to meet varying market challenges.
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Amateur Salespeople
Not suitable for beginners who may find the concepts too advanced to grasp and apply effectively.
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Casual Readers
May not engage those looking for light reading rather than in-depth business strategies and selling techniques.
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Non-sales Roles
Individuals in non-sales roles may not find the content applicable to their job functions or responsibilities.
Product Description
Selling is an Away Game: Close Business and Compete in a Complex World
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Mentoring & Coaching Editorial Review
In "Selling is an Away Game," Lance Tyson presents a comprehensive guide for sales professionals navigating the complexities of modern selling. The book stands out for its practical approach, introducing a six-step sales process that draws parallels to a medical Consultation. Tyson’s methodology—Connect, Evaluate, Diagnose, Prescribe, Dialogue, and Close—provides a structured framework for improving sales efficiency and effectiveness. Tyson's writing is direct and engaging, swiftly moving from theory to actionable insights. Readers appreciate the elimination of superfluous preambles, allowing them to delve straight into essential sales metrics and techniques. The author's perspective that successful selling revolves around understanding the buyer's mindset, rather than merely pushing a product, resonates well with many. Tyson highlights the shift in Consumer behavior driven by an abundance of information and emphasizes that to thrive in sales, one must embrace this new landscape marked by what he intriguingly refers to as "an away game." Moreover, readers find Tyson's memorable phrases and concise chapter summaries helpful for retaining key concepts and revisiting them later. The integration of sales and marketing illustrates an understanding that effective selling is a relationship-building endeavor, stressing the importance of empathy, questioning, and dialogue in establishing trust with Prospects. Overall, "Selling is an Away Game" is highly recommended for those looking to enhance their sales strategies. It is particularly valuable for sales leaders and teams seeking approaches that adapt to the current, information-rich environment of buyers. **
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Pros
- Practical, actionable six-step sales process
- Engaging writing style; gets to the point quickly
- Memorable phrases and chapter summaries for easy reference
- Strong focus on understanding buyer psychology
- Integrates sales with marketing aspects, emphasizing relationship building
Cons
- Might not suit those looking for more theoretical or traditional sales advice
Product Price History
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ZAR 393
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Features & Benefits
- Comprehensive guide on modern sales strategies.
- Focuses on understanding the buyer's mindset.
- Develops practical tactics for effective selling.
- Written by industry veteran with over 20 years of experience.
- Aims to increase sales production and reduce sales cycle time.
- Essential for sales professionals looking to gain a competitive edge.
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