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Selling is an Away Game: Close Business and Compete in a Complex World
Selling Is an Away Game challenges traditional sales methods and transforms how salespeople approach the competitive landscape.
Selling is an Away Game: Close Business and Compete in a Complex World
Item #: 133875644

Selling is an Away Game: Close Business and Compete in a Complex World

Item #: 133875644

ZAR 393

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Selling Is an Away Game challenges traditional sales methods and transforms how salespeople approach the competitive landscape.
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What Stands Out

Strategic Insights
Offers unique strategies that empower sales professionals to navigate complex business environments effectively and close deals more successfully.
Real-World Examples
Incorporates case studies and real-life scenarios that enhance the learning experience, making theoretical concepts applicable to everyday sales situations.
Industry Adaptability
Addresses the ever-evolving landscape of sales, equipping readers with flexible techniques that can be tailored to various industries and competitive challenges.

Product Details

Shop Selling is an Away Game: Close Business and Compete in a Complex World online at a best price in South Africa. 1636984428
Publisher Morgan James Publishing
Publication date April 16, 2024
Language English
Print length 164 pages
ISBN-10 1636984428
ISBN-13 978-1636984421
Item Weight 8.8 ounces (249.48 grams)
Dimensions 6 x 0.38 x 9 inches (15.2 x 1 x 22.9 cm)

Who Should Buy?

Suitable For
  • Sales Professionals

    Ideal for salespeople seeking strategies to navigate complex business environments for successful closures.

  • Business Strategists

    Useful for strategists aiming to enhance their competitive edge through refined selling techniques and insights.

  • Entrepreneurs

    Beneficial for entrepreneurs who need to adapt their selling approaches to meet varying market challenges.

Not Suitable For
  • Amateur Salespeople

    Not suitable for beginners who may find the concepts too advanced to grasp and apply effectively.

  • Casual Readers

    May not engage those looking for light reading rather than in-depth business strategies and selling techniques.

  • Non-sales Roles

    Individuals in non-sales roles may not find the content applicable to their job functions or responsibilities.

Product Description

Selling is an Away Game: Close Business and Compete in a Complex World

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Mentoring & Coaching Editorial Review

In "Selling is an Away Game," Lance Tyson presents a comprehensive guide for sales professionals navigating the complexities of modern selling. The book stands out for its practical approach, introducing a six-step sales process that draws parallels to a medical Consultation. Tyson’s methodology—Connect, Evaluate, Diagnose, Prescribe, Dialogue, and Close—provides a structured framework for improving sales efficiency and effectiveness. Tyson's writing is direct and engaging, swiftly moving from theory to actionable insights. Readers appreciate the elimination of superfluous preambles, allowing them to delve straight into essential sales metrics and techniques. The author's perspective that successful selling revolves around understanding the buyer's mindset, rather than merely pushing a product, resonates well with many. Tyson highlights the shift in Consumer behavior driven by an abundance of information and emphasizes that to thrive in sales, one must embrace this new landscape marked by what he intriguingly refers to as "an away game." Moreover, readers find Tyson's memorable phrases and concise chapter summaries helpful for retaining key concepts and revisiting them later. The integration of sales and marketing illustrates an understanding that effective selling is a relationship-building endeavor, stressing the importance of empathy, questioning, and dialogue in establishing trust with Prospects. Overall, "Selling is an Away Game" is highly recommended for those looking to enhance their sales strategies. It is particularly valuable for sales leaders and teams seeking approaches that adapt to the current, information-rich environment of buyers. **

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Pros

  • Practical, actionable six-step sales process
  • Engaging writing style; gets to the point quickly
  • Memorable phrases and chapter summaries for easy reference
  • Strong focus on understanding buyer psychology
  • Integrates sales with marketing aspects, emphasizing relationship building

Cons

  • Might not suit those looking for more theoretical or traditional sales advice

Product Price History

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