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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends.
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Item #: 37619022

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Item #: 37619022

ZAR 769

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Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends.
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What Stands Out

Comprehensive Coverage
This guide provides in-depth insights into all aspects of digital marketing, ensuring readers understand various strategies to effectively engage customers and drive successful campaigns.
Practical Examples
Filled with real-world case studies, the book illustrates successful digital campaigns, making complex concepts accessible and applicable for both beginners and experienced marketers.
Step-by-Step Approach
The structured format delivers a clear roadmap, guiding readers through the digital marketing landscape, enabling easier implementation of strategies and techniques tailored to their business needs.

Product Details

Shop the 5th edition of Understanding Digital Marketing on Ubuy South Africa. Find the best deals on engaging customers and implementing successful digital campaigns.
  • Practical guide covering digital marketing strategy and transformation
  • Includes case studies, examples, and best practices
  • Covers SEO, email marketing, social media, content marketing, and performance marketing
  • Fifth edition updated to reflect latest global industry developments
  • Endorsed by Harvard University, Hult Business School, and the Chartered Institute of Marketing
  • Required reading at over 100 universities and colleges
Publisher Kogan Page
Publication date November 24, 2020
Edition 5th
Language English
Print length 448 pages
ISBN-10 1789666015
ISBN-13 978-1789666014
Item Weight 1.95 pounds (880 grams)
Dimensions 6.14 x 1.01 x 9.21 inches (15.6 x 2.6 x 23.4 cm)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for those looking to enhance their digital marketing strategies and campaign effectiveness in a competitive environment.

  • Small Business Owners

    Empower small business owners with essential tools and strategies to engage customers and increase online presence.

  • Students and Learners

    Perfect for students seeking to understand digital marketing fundamentals and implement them in their projects or assignments.

Not Suitable For
  • Advanced Marketers

    May not meet the needs of experienced marketers seeking advanced tactics and deep insights beyond basic concepts.

Product Description

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

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Retailing Editorial Review

"Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns" is a comprehensive book that provides valuable insights into the world of digital marketing. The author, Damian Ryan, does an excellent job of explaining the fundamentals of digital marketing in a way that is easy to understand, making it accessible to readers who are new to the subject. The book covers a wide range of topics and activities in the field of digital marketing, providing readers with a thorough understanding of the subject. Whether you are interested in affiliate marketing or other aspects of digital marketing, this book offers detailed teachings and practical advice that can be applied to your own campaigns. One of the strengths of this book is its clarity. The author uses a straightforward writing style and provides real-world examples to illustrate concepts, making it easy for readers to grasp the information. Additionally, the book is well-organized and covers all the essential topics, ensuring that readers have a comprehensive understanding of digital marketing. The positive reviews from customers further highlight the effectiveness of this book. Readers appreciate the detailed teachings on affiliate marketing and find the book to be of high quality. The clear explanations make it easy to understand the core topics and activities of digital marketing, making it an ideal resource for beginners. Overall, "Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns" is a valuable book for anyone interested in learning about digital marketing. With its clear explanations and practical advice, this book is a great resource for beginners and a must-read for those who want to dive into the world of digital marketing.

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Pros

  • Clear explanations of digital marketing concepts
  • Practical advice and real-world examples
  • Comprehensive coverage of essential topics
  • Easy to understand for beginners

Cons

  • No specific Cons mentioned in the available information.

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