Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Paperback December 26, 2017
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| Item Weight | 1.1 lbs (500 grams) |
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement Paperback December 26, 2017
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Editorial Review
"Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools, and Measurement" is a book that provides a basic overview of digital branding. While the title suggests an in-depth exploration of strategies and tactics, readers may be disappointed to find that the book covers very generic subjects without providing specific playbooks for implementation. However, for those who are new to the world of digital branding, this book can serve as a good starting point. It offers a clear and understandable language, providing direction and options for beginners. It is particularly useful for individuals who are pursuing a digital marketing diploma course and need information and reference materials. The book is praised for its informative content on SEO and branding, and readers feel that it offers good value for money. It also offers a practical approach to digital branding, focusing on the customer journey and providing guidance on how to effectively market a business to the right audience. Overall, "Digital Branding" is recommended for individuals with little to no experience in digital branding. However, those already familiar with the subject may not find much added value in this book.
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Pros
- Informative content on SEO and branding
- Clear and understandable language
- Provides direction and options for beginners
- Practical approach to digital branding
- Good value for money
Cons
- Lacks in-depth strategies and tactics
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