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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms
ZAR 354
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How to Sell Your Art Online teaches artists to connect directly with collectors to profitably sell their art.
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- An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into a successful art business.Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art marketing.Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.This book provides a complete roadmap for taking control of your creative career, including:Build a Thriving Art Business: Learn effective, real-world business strategies designed to turn your artistic creations into reliable income.Master Online Marketing: Discover how to build an effective website and leverage e-mail, blogging, and social media to connect with buyers.Find Your Niche: Use targeted exercises to clarify the unique story behind your work and attract the collectors who are looking for you.Connect with Collectors: Move beyond the gallery system with practical advice on how to build direct relationships with people who want to buy your art.
| Publisher | Harper Paperbacks |
| Publication date | June 28, 2016 |
| Edition | First Edition |
| Language | English |
| Print length | 192 pages |
| ISBN-10 | 006241495X |
| ISBN-13 | 978-0062414953 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 0.7 x 5.9 x 7 inches (1.8 x 15 x 17.8 cm) |
Who Should Buy?
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Aspiring Artists
New artists looking to establish their brand and market their work effectively online will find valuable insights.
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Creative Entrepreneurs
Individuals wanting to monetize their artistic skills and create a sustainable livelihood through online platforms will benefit.
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Online Sellers
Those interested in understanding e-commerce strategies specific to art can utilize the book's practical selling techniques.
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Traditional Artists
Artists who prefer in-person sales and exhibitions might not find digital-focused strategies relevant to their practice.
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Corporate Buyers
Individuals seeking corporate art procurement strategies may require resources focused on business-to-business transactions instead.
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Casual Hobbyists
Casual artists not interested in selling their work online may find the content less applicable to their needs.
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Direct Editorial Review
"The How to Sell Your Art Online book is a must-read for any artist looking to turn their passion into a successful business. Written with a no-nonsense approach, it provides valuable information on email lists, pricing, selling, and most importantly, mindset. The author debunks the myth of the 'starving artist' and offers practical advice that can be applied to today's art market. While some tools and specifics may be outdated since the book was published in 2016, the marketing principles remain solid and timeless. This book serves as a great starting point and framework for artists looking to build their art business online. Highly recommended."
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Pros
- Provides valuable information on email lists, pricing, selling, and mindset
- Debunks the myth of the 'starving artist'
- Offers practical advice for artists looking to turn their passion into a successful business
- Marketing principles are solid and timeless
Cons
- Some tools and specifics may be outdated since the book was published in 2016
Product Price History
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ZAR 354
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Features & Benefits
- Learn how to make a successful living as an artist without relying on galleries.
- Find your niche and create an effective website to showcase your work.
- Use e-mail marketing, blogging, and social media marketing to promote your art online.
- Overcome the challenge of self-marketing by learning how to tell your unique story.
- Turn your knowledge into stories that can be shared online and in person to build your art business.
