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Item #:
741976
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
Item #:
741976
ZAR 385
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The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.
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What Stands Out
In-Depth Insights
Offers an immersive look into the perfume industry, revealing the artistic and commercial intricacies of creating fragrances in iconic cities like Paris and New York.
Cultural Context
Explores how cultural influences shape scent preferences and the marketing strategies employed by top perfume houses, providing readers with a broader understanding of fragrance's role in society.
Engaging Narrative
Combines personal stories and industry secrets, making the reading experience captivating and enlightening for both perfume enthusiasts and those new to the world of fragrance.
Product Details
- Written by the New York Times perfume critic, Chandler Burr, providing an insider's view of the global perfume industry
- Reveals the secretive process of creating major fragrances by following the stories of two different scents developed in Paris and New York
- Offers an engaging narrative of a Frenchman creating a scent for an exclusive luxury-goods house in Paris and actress Sarah Jessica Parker collaborating with Coty, Inc. in New York
- Explores the challenges and strategies involved in marketing perfumes, including the dynamics of launching a celebrity scent into the competitive market
- Highlights the endeavors of Jean Claude Ellena at Hermès to revive the company's perfume business and compete with industry giants like Chanel No. 5
- A compelling account of the perfume industry, featuring the stories of two creators, two distinct scents, and the billion-dollar magic of perfume
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Fragrance Enthusiasts
Those passionate about perfume will gain deep insights into the creation and marketing of fragrances.
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Industry Professionals
Perfume industry insiders can benefit from anecdotal experiences and knowledge shared about the industry's dynamics.
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Cultural Explorers
Readers interested in Paris and New York cultures will appreciate the unique intersection of fashion and scent.
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Casual Readers
Those looking for light reading may find the content too niche or technical for their interests.
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Budget Conscious
Individuals seeking value may not perceive a paperback about scents as a necessary investment.
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Fast Paced Individuals
Readers who prefer quick, fast-paced narratives may find the detailed exploration of fragrances slow and cumbersome.
Product Description
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
About This Item
Immerse yourself in the captivating world of the perfume industry with "The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York." This fascinating paperback provides an insider's look at the perfume industry, exploring both the cultural and creative differences between Paris and New York. Delve into the captivating scents and stories behind some of the most renowned perfume brands in Paris and New York. Discover the unique characteristics and influences that shape each city's fragrance creations. From the elegant and timeless luxury perfume brands to the innovative and niche fragrance houses, this book showcases the best perfumes that each city has to offer. Gain a deeper understanding of the art and science of perfume manufacturing as the author takes you on a journey through the creative processes involved in bringing a fragrance to life in Paris and New York.
Learn about the meticulous techniques, quality ingredients, and attention to detail that distinguish the perfumes from these two iconic cities. "The Perfect Scent" also touches upon the significance of packaging in the perfume industry. Explore the exquisite designs and innovative packaging that enhance the overall sensory experience of a fragrance. Discover how Paris and New York approach perfume packaging and witness the artistry involved in capturing a fragrance's essence through its visual presentation. Whether you're a perfume enthusiast, a lover of the arts, or simply intrigued by the intriguing world of fragrance, "The Perfect Scent" is a must-read.
Gain valuable insights, expand your knowledge, and ignite your olfactory senses as you embark on this aromatic journey through the perfume industry in Paris and New York.
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Fashion Design Editorial Review
The Perfect Scent by Chandler Burr is an engaging and informative portrait of the perfume industry in Paris and New York. The book skillfully interweaves two narratives to illustrate both the creative and commercial processes involved in launching a perfume. Burr's writing demonstrates an appreciation for the art and chemistry of perfumery, and provides detailed descriptions of how an idea or feeling can be transformed into a unique scent. One drawback is that it is difficult to experience the scents discussed in the book. Overall, this book is a great resource for anyone interested in perfume or the fragrance industry.
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Pros
- Engaging and informative portrait of the perfume industry in Paris and New York
- Demonstrates appreciation for the art and chemistry of perfumery
- Provides detailed descriptions of the creative side of the process
- Great resource for anyone interested in perfume or the fragrance industry
Cons
- Difficult to experience the scents discussed in the book
Product Price History
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ZAR 385
Order now and get it around Sunday, August 02
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Features & Benefits
- The book provides an insider's view of the global perfume industry.
- The author spent a year behind the scenes observing the creation of two major fragrances.
- One fragrance was created in Paris for an exclusive luxury-goods house, while the other was made in New York by an actress and a giant corporation.
- The book explores the challenges faced by the creators and the industry as a whole.
- The perfume industry runs on the invisible magic of perfume.
- The book is a fascinating read for anyone interested in the perfume industry and its workings.
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