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Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
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Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
Words That Work: It's Not What You Say, It's What People Hear
Item #: 34411597

Words That Work: It's Not What You Say, It's What People Hear

Item #: 34411597

ZAR 609

ZAR 828

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
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What Stands Out

Effective Communication
Focuses on the impact of language, helping readers understand how words influence perception and understanding in various contexts.
Practical Strategies
Offers actionable tips and techniques to improve communication skills, tailored for professionals looking to enhance their influence and clarity.
Audience-Centric Approach
Emphasizes the importance of knowing your audience, ensuring messages resonate effectively and fostering stronger interpersonal connections.

Product Details

Get the bestselling book Words That Work: It's Not What You Say, It's What People Hear in Hardcover at a bargain price. Shop now at Ubuy South Africa for great deals and fast shipping.
  • Written by the nation's premier communications expert, Frank Luntz
  • Explores how the use of words and phrases influences business, politics, and life
  • Contains chapters on successful communication rules and essential words for the 21st century
  • Shares insights from Luntz's experience helping Fortune 500 companies and influential figures
  • Provides practical tips for using words effectively in various situations
  • Ideal for those who want to improve their communication skills in personal and professional settings
Publisher Hyperion
Publication date January 2, 2007
Edition 1st
Language English
Print length 320 pages
ISBN-10 1401302599
ISBN-13 978-1401302597
Item Weight 2.25 pounds (1.02 kg)
Dimensions 6.13 x 9.25 inches (15.6 cm)

Who Should Buy?

Suitable For
  • Business Professionals

    Ideal for executives and managers who need to enhance communication skills and foster better workplace relationships.

  • Public Speakers

    A valuable resource for those looking to improve their speaking techniques and connect more effectively with audiences.

  • Marketers

    Great for marketers aiming to craft messages that resonate and influence potential customers more effectively.

Not Suitable For
  • Casual Readers

    Not suitable for those seeking light reading or entertainment rather than practical communication strategies.

  • Academic Scholars

    May not meet the needs of academics looking for in-depth research or theoretical analysis of communication.

  • Language Learners

    Not ideal for individuals focusing on basic language skills rather than advanced communication tactics and strategies.

Product Description

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Rhetoric Editorial Review

  • ubuy South Africa
  • ubuy South Africa

"Words That Work: It's Not What You Say, It's What People Hear" is a book aimed at teaching people how to communicate effectively. The author focuses on the idea that it's not necessarily the words you say that matter, but how people interpret them. While the book may be outdated and politically-oriented, it does offer helpful advice for anyone looking to improve their communication skills. The book does tend to ramble at times and some readers may find it too verbose, but overall it is a good resource for marketers and anyone looking to formulate messaging strategies.

Customer Reviews & Ratings

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Pros

  • Offers helpful advice for improving communication skills
  • Good resource for marketers

Cons

  • Outdated and politically-oriented

Product Price History

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ZAR 609

ZAR 828

Order now and get it around Tuesday, August 11

QTY:

Only 2 items left in stock.
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Features & Benefits

  • Learn how the words we choose can change the course of business, politics, and life
  • Behind-the-scenes look at how tactical use of words affects what we buy, who we vote for, and what we believe in
  • Explains why choosing the right words is essential
  • Provides examples of how Fortune 500 companies have grown by using the right words
  • Offers tips on how to talk your way out of a traffic ticket or into a raise

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