Words That Work: Its Not What You Say, Its What People Hear Hardcover January 2, 2007

In "Words That Work: It's Not What You Say, It's What People Hear," the author explores the power of effective communication. While some customers found the book to be outdated and politically biased, others praised it as an excellent resource. The book offers advice on how to communicate effectively and emphasizes the importance of Considering how people interpret your words. It encourages readers to focus on the impact of their messages rather than just the content. Some readers felt that the book was too politically focused and did not provide enough practical tips for everyday communication. Additionally, a few reviewers criticized the author's tendency to ramble on in his autobiography, which they felt detracted from the overall message of the book. However, others found the book to be highly valuable, particularly in the field of marketing. They appreciated its insights and believed it provided a solid foundation for formulating effective messaging. Overall, while "Words That Work" may not be for everyone, it offers some useful advice for those interested in improving their communication skills, especially in the context of marketing and messaging.