Virgo de Novo Purple Toning Shampoo Neutralizes Yellow & Brassy Tones, Brightens Blonde, Silver & Grey Hair, Sulfate-Free, Color-Safe, Non-Drying 8 oz

**Editorial Review of Virgo de Novo Purple Toning Shampoo** The Virgo de Novo Purple Toning Shampoo is a standout product in the realm of haircare, especially for those aiming to combat unwanted yellow and brassy tones. Users Consistently rave about its effectiveness, with many experiencing remarkable transformations to their blonde, silver, and grey locks after just one wash. The initial application shows promise in reducing brassiness and enhancing the brightness of their hair, leading to a nearly platinum finish that many find truly impressive. However, there are essential caveats to keep in mind when using this powerful formula. Due to its vibrant purple color, users are advised to wear gloves during application to prevent temporary staining on their hands and cuticles. Adhering to the product's instructions is crucial—many have noted that following the guideline to shampoo with their regular product before using the purple formula significantly enhances the results. A mix of regular shampoo with the purple product is also a popular method among users, which eases the application and lathering frustrations reported by some. While the shampoo does a commendable job at toning and brightening hair, its lathering ability isn’t as robust as traditional shampoos, prompting some users to feel they needed to use more product than expected. Despite this shortfall, the shampoo's pleasant scent and overall performance have earned it a loyal following among individuals looking to maintain their bright hair colors. Overall, Virgo de Novo delivers on its promise but requires attention to application details for optimal results. The Consensus is that it's a must-have for anyone looking to keep their hair looking salon-fresh without the upkeep costs. **