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Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition
The book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition
Item #: 46140692

Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition

Item #: 46140692

ZAR 2331

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The book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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What Stands Out

Cultural Insights
Delve into complex cultural dynamics that influence global marketing strategies, equipping readers with vital knowledge to navigate international markets effectively.
Comprehensive Analysis
Thorough examination of cultural paradoxes, providing up-to-date case studies and real-world examples that highlight current trends and practices in global advertising.
Interactive Learning
Includes interactive elements and thought-provoking questions designed to engage students and practitioners in critical thinking about marketing in diverse cultural contexts.

Product Details

Shop Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition online at a best price in South Africa. 1529732506
  • Packed with cultural, company, and country examples
  • Covers globalization, global branding strategies, and classification models of culture
  • Highlights the consequences of culture for marketing communications
  • Defines cross cultural segments and their impact on targeting consumers
  • Utilizes Hofstede model and other cultural models for cross cultural strategies
  • Includes updates on culture, media, Internet, and Covid-19 impact on globalization
Item Weight1.5 lbs (680 grams)

Who Should Buy?

Suitable For
  • Marketing Professionals

    This book is essential for marketing experts looking to deepen their understanding of cultural influences in advertising strategies.

  • Business Students

    Ideal for students studying international business, providing insights into cultural complexities that affect global marketing decisions.

  • Cultural Researchers

    A valuable resource for researchers exploring cultural differences and their implications for global marketing and advertising practices.

Not Suitable For
  • Casual Readers

    Individuals without a background in marketing may find the content too specialized and challenging to engage with.

  • Practitioners Seeking Quick Tips

    This book offers in-depth analysis rather than quick solutions, which may not suit those needing immediate marketing strategies.

  • Non-Marketing Fields

    Professionals in unrelated fields may not find the cultural marketing focus applicable to their specific work environments.

Product Description

Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition

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Pros

  • Covers diverse cultural perspectives
  • Well-structured and organized content
  • Includes real-world case studies
  • Engaging writing style
  • Helpful for marketing professionals

Cons

  • Some concepts may be outdated

Product Price History

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ZAR 2331

Order now and get it around Thursday, August 06

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Fastest cross-border delivery

Features & Benefits

  • Offers a mix of theory and practical applications
  • Covers globalization and global branding strategies
  • Addresses classification models of culture
  • Highlights the consequences of culture for marketing communications
  • Helps define cross-cultural segments to better target consumers across cultures
  • Includes discussion of how Covid-19 has impacted globalization

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