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Research Methods in Business Studies, (Paperback)
This accessible guide provides clear, practical explanations of key research methods in business studies.
Research Methods in Business Studies, (Paperback)
Item #: 43339209

Research Methods in Business Studies, (Paperback)

Item #: 43339209

ZAR 1893

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This accessible guide provides clear, practical explanations of key research methods in business studies.
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What Stands Out

Comprehensive Coverage
Offers an in-depth exploration of research methods tailored for business studies, ensuring students gain a thorough understanding of qualitative and quantitative techniques.
Practical Insights
Equips readers with real-world examples and case studies, bridging the gap between theory and practice, which enhances learning and application in business contexts.
User-Friendly Format
Designed with clear headings and structured content, making complex research concepts accessible and easy to navigate for students and professionals alike, enhancing study efficiency.

Product Details

Pervez Ghauri Shop for Research Methods in Business Studies Edition 5 Paperback at Ubuy, a South Africa offering a wide range of books. Explore our selection and buy now!
  • This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
Manual & guide typeInstruction Manual
Book formatPaperback
Edition5th revised Edition
Pages348
LanguageEnglish
BrandPervez Ghauri
AuthorPervez Ghauri
SubgenreManagement
GenreBusiness & Investing
Bisac subject headingBusiness & Economics
Series titleNo Series
Dimensions6.70 x 0.60 x 9.50 in (17 x 1.5 x 24.1 cm)
Age groupAdult
Retail packagingSingle Piece
Original languagesEnglish

Who Should Buy?

Suitable For
  • Business Students

    Ideal for undergraduate and master's students seeking to understand research methodologies applicable in business contexts.

  • Research Practitioners

    Helpful for researchers, offering essential tools and techniques for conducting business-related studies effectively.

  • Educators and Trainers

    Useful for instructors teaching research methods as it provides structured approaches and pedagogical strategies.

Not Suitable For
  • Casual Readers

    Not suitable for those without a professional interest in research methods, as it can be overly technical.

Product Description

About This Item

Introducing the Fifth Edition of Research Methods in Business Studies Paperback! Are you a student or professional looking to enhance your research skills in the field of business studies? Look no further! Our Research Methods in Business Studies Edition 5 Paperback is the perfect companion to help you master the art of conducting effective and meaningful research in the business world. Whether you're a beginner or an experienced researcher, this comprehensive guide has got you covered. With its user-friendly format and detailed explanations, it provides a step-by-step approach to conducting research in the context of business studies. This book covers a wide range of research methods, including quantitative and qualitative approaches, mixed methods research, experimental research, survey research, case study research, action research, ethnographic research, correlational research, phenomenological research, grounded theory research, secondary research, and systematic literature reviews. But that's not all! You'll also learn about various aspects of the research process, such as research design, research methodology, research instruments, data collection techniques, data analysis methods, sample selection methods, validity and reliability considerations, ethical considerations, limitations, writing research reports, presenting research findings, research proposal writing, research ethics, data interpretation, literature review, sampling techniques, and statistical analysis. Whether you're interested in exploring new research topics, analyzing data, or interpreting research findings, this book will equip you with the knowledge and skills to excel in your business studies research endeavors. So why wait? Enhance your research capabilities and stay ahead in the competitive world of business studies. Order your copy of Research Methods in Business Studies Edition 5 Paperback today and embark on a rewarding journey towards becoming a research expert!.

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Pros

  • Clear and engaging writing style
  • Comprehensive coverage of methods
  • Practical examples and case studies
  • User-friendly for students
  • Helpful for both beginners and experts

Cons

  • Some sections may feel repetitive.

Product Price History

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