Item #:
84494478
Behavioral Economics For Dummies
Item #:
84494478
ZAR 486
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What Stands Out
Accessible Learning
Simplifies complex theories of behavioral economics, making them easy to understand for beginners and non-experts. Ideal for readers who want to grasp essential concepts without advanced knowledge.
Practical Insights
Provides actionable insights and real-world applications of behavioral economics, helping readers apply theories to everyday decision-making in both personal and professional contexts.
Comprehensive Overview
Covers a wide range of topics, from cognitive biases to market behavior, making it a comprehensive resource for anyone interested in understanding economic decisions driven by human behavior.
Product Details
| Publisher | For Dummies |
| Publication date | February 3, 2012 |
| Edition | 1st |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 1118085035 |
| ISBN-13 | 978-1118085035 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.38 x 0.87 x 9.25 inches (18.7 x 2.2 x 23.5 cm) |
Who Should Buy?
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Students of Economics
Ideal for university students looking to grasp behavioral economics concepts in an accessible and engaging manner.
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Business Professionals
Helpful for professionals seeking to understand consumer behavior and decision-making to enhance marketing strategies.
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Curious Individuals
Great for anyone interested in psychology and economics wanting to learn about human behavior in economic decisions.
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Advanced Economists
Not suitable for experts seeking in-depth analysis or advanced techniques beyond introductory behavioral economics.
Product Description
Behavioral Economics For Dummies
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Economics Editorial Review
The book on behavioral economics provides an outstanding overview of critical concepts in an easy-to-understand manner, catering to a wide audience including investors. It delves into how real-life behavior impacts economic events, such as buying and selling goods, workforce productivity, and societal economic expectations. The reader highlights that the book is thought-provoking and provides insights into economic decision-making and personal behavior. They mention that despite some initial repetition and a lack of humor, the book was still enjoyable and provided a fresh perspective on the functioning of the economy. Overall, the book is praised for its accessibility and ability to convey complex economic concepts in a clear and simple manner. It is deemed as an interesting and thought-provoking read that provides valuable insight into economic behavior.
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Pros
- Provides an outstanding overview of critical concepts in a basic style
- Delivers insights into economic decision-making and personal behavior
- Clear and simple presentation that anyone can understand
Cons
- Initial repetition in the first quarter of the book
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Last Updated on Juli 22, 2026
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Features & Benefits
- Behavioral Economics For Dummies provides insights into the social and psychological factors that affect financial decisions.
- Based on psychology and real-world examples.
- Helps investors avoid impulsive mistakes and companies understand individual choices.
- Essential for improving financial decision-making and understanding current events.
- A friendly introduction to the study of how and why people really make financial decisions.
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