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Item #:
1254159
Thinking, Fast and Slow
Item #:
1254159
ZAR 534
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Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.
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What Stands Out
In-Depth Insights
Delve into the dual systems of thought, unraveling how biases shape decision-making processes, providing readers with a profound understanding of cognitive psychology.
Engaging Narrative
Written in a compelling style, this hardcover edition combines academic rigor with relatable examples, making complex theories accessible and engaging for both scholars and general readers.
Durable Quality
The premium hardcover format ensures longevity, allowing readers to revisit the transformative ideas within for years, making it a valuable addition to any intellectual library.
Product Details
- New York Times bestseller and recipient of the National Academy of Sciences Best Book Award in 2012
- Selected as one of the ten best books of 2011 by the New York Times Book Review
- Recognized as one of The Economist's 2011 Books of the Year and The Wall Street Journal's Best Nonfiction Books of the Year 2011
- Recipient of the 2013 Presidential Medal of Freedom
- Explores the two systems that drive the way we think: System 1 (fast, intuitive, and emotional) and System 2 (slower, more deliberative, and logical)
- Provides practical insights into decision-making in both personal and business contexts, offering techniques to guard against mental biases
| Package Weight | 9 Pound |
Who Should Buy?
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Psychology Enthusiasts
Those interested in psychological theories will appreciate the insights and depth of understanding this book offers.
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Business Professionals
Executives and managers can benefit from understanding decision-making processes to improve their strategies and outcomes.
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Academic Students
Students of psychology or behavioral economics will find valuable concepts for essays and research in this comprehensive book.
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Casual Readers
Those looking for light reading may find the book’s dense concepts and lengthy format discouraging.
Product Description
Thinking, Fast and Slow
About This Item
Experience the groundbreaking work of Nobel Prize-winning psychologist Daniel Kahneman with the critically acclaimed book, "Thinking, Fast and Slow". This thought-provoking hardcover takes readers on a journey through the fascinating science behind human decision-making and the intricacies of our thought processes. In "Thinking, Fast and Slow", Kahneman introduces two distinct systems of thinking that govern our choices - System 1 and System 2. System 1 operates automatically and effortlessly, relying on intuition and quick judgments.
System 2, on the other hand, is slower, deliberate, and analytical. Through captivating storytelling and thought experiments, Kahneman explores various cognitive biases that influence our decision-making, such as the availability heuristic, framing effects, and anchoring. He also delves into prospect theory, which challenges traditional economic models by examining how individuals make choices in uncertain situations. This bestselling book is more than just an exploration of behavioral economics and cognitive psychology. It serves as a guide to sharpening critical thinking skills, improving logical reasoning, and enhancing problem-solving techniques.
With insights into perception, judgment, and the psychology of thinking, readers can gain a deeper understanding of human behavior and make more informed decisions in their personal and professional lives. Whether you're a psychology enthusiast, a student studying human behavior, or simply curious about the inner workings of the mind, "Thinking, Fast and Slow" is a must-read. Join the millions of readers who have been captivated by Kahneman's work and discover the power of rational thinking and the mindset shift it can bring. Don't miss out on this timeless classic that has garnered praise from both experts and everyday readers alike. Add "Thinking, Fast and Slow" to your bookshelf today and unlock a new perspective on decision-making and understanding the complexities of the human mind.
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Decision-Making & Problem Solving Editorial Review
In this book, the author explores the psychology of decision making and how our thought process works. Many customers found it to be a fascinating, thought-provoking read that sheds light on human behavior and thinking. One customer even describes it as a "must-read" to understand our decision-making process. However, some customers found the book too technical and geared towards industry professionals. The author could have simplified the industry terms and case studies for a more layman audience.
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Pros
- Thought-provoking
- sheds light on human behavior and thinking
- Good anecdotes regarding decision making
Cons
- Too technical and geared towards industry professionals
Product Price History
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ZAR 534
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Features & Benefits
- Book provides deep and frighting insight about what goes on inside our heads
- Transparent and careful treatment of the subject
- Potential to change how we live our lives
- Drawing on decades of research that resulted in a Nobel Prize in Economic Sciences
- An exploration of what influences thought example by example
- System 1 and System 2, the fast and slow types of thinking
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