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Item #:
28408391
Digital Ethnography: Principles and Practice
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Item #:
28408391
ZAR 1697
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Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society.
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What Stands Out
Comprehensive Framework
Covers theoretical principles and practical applications of digital ethnography, providing a robust framework for researchers to effectively conduct studies in online environments.
Research Techniques
Equips readers with diverse methodologies and advanced research techniques tailored to digital spaces, ensuring a thorough understanding of user interactions and cultural dynamics.
Case Studies
Incorporates real-world case studies that illustrate successful digital ethnographic research, enhancing learning through practical examples and promoting deeper insights into contemporary practices.
Product Details
- This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.The book:Defines a series of central concepts in this new branch of social and cultural researchChallenges existing conceptual and analytical categoriesShowcases new and innovative methodsTheorises the digital world in new waysEncourages us to rethink pre-digital practices, media and environmentsThis is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.
| Publisher | SAGE Publications Ltd |
| Publication date | November 4, 2015 |
| Edition | 1st |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 147390238X |
| ISBN-13 | 978-1473902381 |
| Item Weight | 10.9 ounces (309.02 grams) |
| Dimensions | 6.13 x 0.5 x 9.25 inches (15.6 x 1.3 x 23.5 cm) |
Who Should Buy?
-
Academic Researchers
Ideal for scholars studying cultural interactions in digital environments, providing in-depth methodologies and frameworks for digital ethnography.
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Social Media Analysts
Useful for professionals analyzing online communities and digital behavior, equipping them with practical ethnographic tools and techniques.
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Market Researchers
Beneficial for market researchers who need to understand consumer behavior and preferences in digital spaces through qualitative analysis.
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Casual Readers
Not suitable for general audiences seeking light reading; it's a specialized textbook with technical content and terminology.
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Research Editorial Review
Digital Ethnography: Principles and Practice 1st Edition provides a comprehensive and practical guide for conducting digital ethnographic research. The book covers various aspects of digital ethnography, including research design, data collection and analysis, and ethical considerations. The author, Sarah Pink, draws on her extensive experience in the field to provide insights and examples that help researchers navigate the challenges of studying online communities and digital cultures. Overall, this book is a valuable resource for both novice and experienced researchers interested in conducting digital ethnography.
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Pros
- Comprehensive guide to conducting digital ethnographic research
- Provides insights and examples from the author's own experience
- Covers various aspects of research design, data collection, and analysis
- Includes ethical considerations for studying online communities and digital cultures
Cons
- Some readers may find the content too technical or specialized
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ZAR 1697
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Features & Benefits
- Defines central concepts in digital ethnographic research
- Challenges existing categories and provides innovative methods
- Theorizes the digital world in new ways
- Encourages rethinking of pre-digital practices, media, and environments
- Ideal introduction for conducting ethnographic research in digital society
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