Item #:
19538969
Introduction to Global Business: Understanding the International Environment & Global Business Functions (MindTap Course List)
Item #:
19538969
ZAR 2126
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INTRODUCTION TO GLOBAL BUSINESS provides a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape.
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What Stands Out
Comprehensive Coverage
This edition offers an in-depth understanding of global business functions and the international environment, ensuring readers gain a holistic view of the complexities of global commerce.
Real-World Examples
Incorporating case studies and real-world applications, this book helps readers relate theoretical concepts to practical situations, enhancing their learning experience and retention of information.
Updated Insights
With the latest trends and global business practices, this edition provides relevant and current insights, equipping readers with knowledge essential for navigating today's dynamic international market.
Product Details
- Addresses the challenges of the rapidly changing global business environment
- Provides a comprehensive analysis of the global business environment
- Lays the foundation for functional tools to manage the global business landscape
- Introduces globalization through unparalleled scholarship and a world-view presentation
- Includes MindTap for INTRODUCTION TO GLOBAL BUSINESS, an online course management and learning system
- Offers Cengage Unlimited, providing instant access to the eTextbook and full online library, online homework platforms, and at least 4 hardcopy textbook rentals
| Item Weight | 2.5 lbs (1.13 kg) |
Who Should Buy?
-
Business Students
Ideal for undergraduate and graduate students seeking foundational knowledge of global business principles and practices.
-
International Managers
Useful for managers operating in multinational companies, enhancing their understanding of global business strategies and functions.
-
Entrepreneurs
Valuable for entrepreneurs looking to expand their businesses internationally, providing insights into global business environments.
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Casual Readers
Not suitable for casual readers as it is a comprehensive academic text requiring focused study and analysis.
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Advanced Scholars
May not meet the needs of advanced scholars needing in-depth research or specialized topics in global business.
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Non-Business Professionals
Inappropriate for individuals outside business contexts who may not find the subject matter relevant or engaging.
Product Description
Introduction to Global Business: Understanding the International Environment & Global Business Functions (MindTap Course List)
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Management Editorial Review
The "Introduction to Global Business" textbook offers a comprehensive understanding of the international environment and global business functions in its 2nd Edition. It explores the complexities of global business through its coverage of the economic, social, and political factors that influence it. The book provides current and relevant information on topics such as globalization, culture, trade, finance, and strategy. It is an excellent resource for students studying global business.
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Pros
- Comprehensive coverage of global business topics.
- Current and relevant information.
- Great resource for students.
Cons
- No feedback available about the clarity of the information presented or the quality of writing.
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ZAR 2126
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Features & Benefits
- Comprehensive analysis of global business environment
- Prepares you to manage global business landscape
- Covers culture, ethics, economics, and information technology
- Real-world personal and professional applications
- Uses MindTap for online course management and learning system
- Combines best of current technology to save time
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