Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World offers an overview of the digital marketing analytics landscape, focusing on content and social marketing. While it provides an introduction to measurement and reporting for those new to social media marketing, it falls short in addressing more important aspects of the business such as cross-channel path to purchase and DMP. The book is described as quite basic and outdated, not offering much in terms of digital marketing analytics strategy and tactics. It is two-thirds centered around social media tools and capabilities, with limited content on actual marketing analytics. The portions that do cover marketing analytics are Considered top-level and filled with unnecessary fluff. For intermediate-level digital analysts with 3-4 years of experience, the book doesn't provide much value. It is not heavily quantitative and lacks in-depth content on digital marketing analytics. The reviewer found only a few pages of the book useful and marked them, indicating a lack of overall usefulness. Overall, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World may be suitable for individuals with no knowledge of social media or digital analytics. However, it is recommended to seek more updated and comprehensive resources for a deeper understanding of marketing analytics.