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40908176
Market Research in Practice: An Introduction to Gaining Greater Market Insight 4th Edition
Item #:
40908176
ZAR 854
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Market Research in Practice is an invaluable guide for students of research methods, researchers, marketers and users of market research.
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What Stands Out
Comprehensive Coverage
This book provides in-depth insights into market research methodologies, ensuring readers understand various approaches and their applications in real-world scenarios.
Updated Edition
The 4th edition reflects the latest trends and technologies in market research, equipping readers with current strategies that enhance their market insight and analysis.
Practical Applications
Real-world examples and case studies illustrate key concepts, allowing readers to apply theoretical knowledge effectively to gain actionable market insights.
Product Details
- Bestselling guide that provides an overview of the market research process
- Covers project planning, execution, tools, analysis, and presenting findings
- Written by an industry expert with over 35 years of practical experience
- Includes tips, advice, and real-world examples from top companies
- Fourth edition, fully updated to reflect the latest changes in the field
- Accompanied by templates, surveys, and resources for students and researchers
| Publisher | Kogan Page |
| Publication date | November 30, 2021 |
| Edition | 4th |
| Language | English |
| Print length | 392 pages |
| ISBN-10 | 1398602825 |
| ISBN-13 | 978-1398602823 |
| Item Weight | 1.92 pounds (870 grams) |
| Dimensions | 6.69 x 0.79 x 9.45 inches (17 x 2 x 24 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to enhance their skills in gathering and analyzing market insights effectively.
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Students in Business
Beneficial for students studying marketing or business, providing foundational knowledge in market research methodologies.
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Entrepreneurs
Useful for entrepreneurs looking to understand market demands and tailor their products effectively.
-
Advanced Researchers
Not suitable for seasoned researchers seeking in-depth, cutting-edge methodologies beyond basic market research concepts.
Product Description
Market Research in Practice: An Introduction to Gaining Greater Market Insight 4th Edition
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Pros
- Comprehensive coverage of market research
- Accessible language for beginners
- Practical examples and case studies
- Up-to-date with industry trends
- User-friendly layout and design
Cons
- Some advanced topics may lack depth
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Features & Benefits
- Provides a practical and robust introduction to market research.
- Clear step-by-step guide to managing market research.
- Real-world examples from top companies such as Adidas and General Motors.
- Fully updated 4th edition covers the latest changes and developments in the field.
- Includes new tools of qualitative research using online methods.
- Accompanied by templates, surveys, and resources for lecturers.
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