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Item #:
37078580
Storytelling for User Experience: Crafting Stories for Better Design 1st edition by Whitney Quesenbery, Kevin Brooks 2010 Paperback Paperback April
Item #:
37078580
ZAR 950
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What Stands Out
User-Centric Approach
Emphasizes creating narratives that enhance user experiences, fostering better engagement and understanding of user needs in design processes.
Practical Frameworks
Provides actionable techniques and frameworks that empower designers to effectively integrate storytelling into their projects, improving overall design impact.
Collaborative Insights
Encourages collaboration among cross-functional teams, ensuring diverse perspectives strengthen the storytelling aspect, leading to more inclusive and user-friendly designs.
Product Details
- Teaches how to use storytelling to understand users, explain research, and demonstrate design ideas in user experience
- Shows how to craft and tell unique stories to improve designs
- Practical and readable survey on utilizing storytelling to increase coherence and effectiveness of digital artifacts
- Concrete strategies for creating a richer design process
- Written by Whitney Quesenbery and Kevin Brooks, 1st edition published in 2010
- Highly recommended by Annette Simmons, author of The Story Factor
| Item Weight | 1.1 lbs (500 grams) |
Who Should Buy?
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UX Designers
This book aids UX designers in crafting engaging user experiences through effective storytelling techniques that resonate with users.
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Product Managers
Product managers can utilize storytelling to clarify product vision, fostering better alignment and understanding amongst stakeholders and teams.
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Marketing Teams
Marketing professionals can enhance their campaigns by leveraging narrative techniques, making their messaging more compelling and relatable.
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Technical Developers
Developers focused on coding may find the storytelling aspects less relevant to their technical skill set and project requirements.
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Non-Designers
Individuals outside of design fields may struggle to apply storytelling principles to their work effectively or understand its context.
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Casual Readers
Those looking for light reading may find the technical focus on user experience design less engaging or too specialized.
Product Description
Storytelling for User Experience: Crafting Stories for Better Design 1st edition by Whitney Quesenbery, Kevin Brooks 2010 Paperback Paperback April 1, 2010
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Consumer Behavior Editorial Review
This book is a useful guide for using storytelling in the context of UX design and testing. It discusses the importance of storytelling, how to develop and use stories in UX research, evaluation, and reporting, and offers practical exercises to improve storytelling skills. The book is very well-structured and easy to follow. It offers valuable insights for designers, usability professionals, and anyone interested in improving their storytelling skills. Despite some criticisms of the book's printing quality and pricing, overall customer reviews are very positive.
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Pros
- Well-structured and easy to follow
- Offers practical exercises to improve storytelling skills
- Written for both designers and usability professionals
- Offers valuable insights for anyone interested in improving their storytelling skills
Cons
- Some customers have complained about the printing quality and pricing
Product Price History
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Features & Benefits
- The book teaches how to utilize storytelling to understand and explain research and design ideas
- Stories are effective in communicating with users and can increase the coherence of digital artifacts
- A practical and readable survey of ways to utilize storytelling to improve design process
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