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Item #:
37091696
The Media Handbook Routledge Communication Series 6th Edition
Item #:
37091696
ZAR 954
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The Media Handbook is an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
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What Stands Out
Comprehensive Resource
This handbook offers a thorough overview of media theory and practices, making it an essential resource for students and professionals seeking in-depth knowledge and practical insights in communication studies.
Updated Content
The 6th edition includes the latest developments in media technology and communication trends, ensuring readers are equipped with current information that reflects the rapidly evolving landscape of media.
Expert Contributors
Featuring contributions from leading scholars and professionals, this edition provides expert perspectives and methodologies, enhancing the book’s credibility and usefulness for academic and professional reference.
Product Details
| Publisher | Routledge |
| Publication date | September 12, 2016 |
| Edition | 6th |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 9781138689169 |
| ISBN-13 | 978-1138689169 |
| Item Weight | 12.8 ounces (362.88 grams) |
| Dimensions | 6 x 0.58 x 9 inches (15.2 x 1.5 x 22.9 cm) |
| Part of series | Routledge Communication |
Who Should Buy?
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Students
Ideal for communication and media studies students seeking a comprehensive understanding of media theories and practices.
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Media Professionals
Useful for media professionals looking to update their knowledge on industry trends, technologies, and effective communication strategies.
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Educators
Beneficial for educators teaching media-related courses, providing resources and insights to enhance curriculum and engage students.
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Casual Readers
Not suitable for casual readers seeking light reading; it is academic and dense in information.
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Beginners
May overwhelm beginners unfamiliar with media concepts, as it delves into complex theories and industry terminology.
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Non-Communication Fields
Not ideal for individuals in unrelated fields who seek general knowledge outside of media studies or communication.
Product Description
The Media Handbook Routledge Communication Series 6th Edition
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Media & Communications Editorial Review
The Media Handbook, 6th Edition, is a publication suitable for college students seeking an introduction to media studies. The book provides a comprehensive overview of media ownership, programming, and distribution. While it delivers a good amount of information, the book contains some errors that may frustrate readers with a keen eye for detail. Overall, however, the book is informative and helpful for its intended audience.
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Pros
- Comprehensive overview of media ownership, programming, and distribution
- Suitable for college students seeking an introduction to media studies
Cons
- Contains errors that may frustrate readers with a keen eye for detail
Product Price History
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ZAR 954
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Features & Benefits
- Practical introduction to advertising media planning and buying processes
- Covers both paid, owned and earned media forms including digital media
- Comprehensive analysis of planning and buying
- Focus on how tactical elements tie back to strategic aims of the brand
- Companion website with additional tools
- Indispensable reference for media planning, buying and research professionals
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