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Item #:
453696
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Item #:
453696
ZAR 361
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American Icon is the compelling, behind-the-scenes account of that epic turnaround
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What Stands Out
Inspiring Leadership
Explore Alan Mulally's transformative leadership style that revived Ford, making the company a powerful symbol of resilience and innovation in the automotive industry.
Historical Insights
Gain unprecedented access to the inner workings of Ford during a critical period, revealing strategies that can be applied in various business contexts.
Crisis Management
Learn strategies for effective crisis management as Mulally navigates Ford through financial turmoil, providing valuable lessons for leaders facing similar challenges.
Product Details
- Inside story of the turnaround of Ford Motor Company under CEO Alan Mulally
- Ford Motor Company faced financial crisis and chose to save itself without a bailout
- Mulally unified global operations, transformed product lineup, and changed company culture
- Ford went from near-bankruptcy to become the most profitable automaker in the world
- Author had unprecedented access to Ford's top executives and secret company documents
- Compelling narrative nonfiction that provides behind-the-scenes account of the epic turnaround
| Publisher | Crown Currency |
| Publication date | February 5, 2013 |
| Edition | Reprint |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 0307886069 |
| ISBN-13 | 978-0307886064 |
| Item Weight | 10.8 ounces (306.18 grams) |
| Dimensions | 5.16 x 0.94 x 7.99 inches (13.1 x 2.4 x 20.3 cm) |
Who Should Buy?
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Business Students
Provides insights into leadership, management strategies, and the automotive industry, making it a valuable educational resource.
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Ford Enthusiasts
In-depth exploration of Ford's history and transformation under Mulally enhances understanding and appreciation for the brand.
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Leadership Seekers
Readers interested in leadership and turnaround strategies will gain valuable lessons from Mulally's experiences at Ford.
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General Readers
Those looking for light reading may find the business-focused content too dense and technical.
Product Description
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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Company Profiles Editorial Review
American Icon is a superbly written book that tells the story of Alan Mulally and his fight to save Ford Motor Company. The book offers a behind-the-scenes look at high-level meetings and provides valuable perspective on leadership methods that can help struggling companies. While some readers have encountered printing errors in their copies, overall, American Icon is a fascinating read that highlights the significance of great leadership.
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Pros
- Well-written and engaging
- Provides valuable perspective on leadership methods
- Offers a behind-the-scenes look at high-level meetings
- Highlights the significance of great leadership
Cons
- Some readers have encountered printing errors
Product Price History
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Features & Benefits
- The book tells the inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
- Ford went from the brink of bankruptcy to being the most profitable automaker in the world under Mulally's leadership.
- The reader can experience the great management narrative of our time through the book's vivid and colorful writing.
- The book offers an unprecendented access to Ford's top executives and secret company documents.
- It shows how Mulally used his celebrated Business Plan Review meetings to force Ford to deal with tough decisions.
- American Icon is a narrative nonfiction writing in the bestselling tradition of Too Big to Fail and The Big Short.
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