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Electronic Commerce 12th Edition
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Electronic Commerce 12th Edition
Item #: 84639047

Electronic Commerce 12th Edition

Item #: 84639047

ZAR 2256

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What Stands Out

Comprehensive Coverage
This edition offers an extensive exploration of electronic commerce technologies, addressing the latest industry trends and practices, ensuring readers remain informed and competitive in the fast-evolving digital marketplace.
Real-World Applications
Includes practical case studies that illustrate concepts in action, empowering students and professionals to apply theoretical knowledge to real-world scenarios, enhancing learning and retention.
Updated Data
Features the most current research and statistics in the field, providing valuable insights into consumer behavior and e-commerce strategies, enabling readers to make informed decisions based on the latest market data.

Product Details

Shop Electronic Commerce 12th Edition online at a best price in South Africa. 1305867815
Item Weight3 lbs (1.36 kg)

Who Should Buy?

Suitable For
  • Business Students

    Ideal for students pursuing a degree in business, providing fundamental knowledge in electronic commerce principles and practices.

  • Entrepreneurs

    A valuable resource for aspiring entrepreneurs looking to understand online business models and e-commerce strategies.

  • Marketing Professionals

    Benefits marketing professionals seeking to enhance their skills in digital marketing and optimize online sales strategies.

Not Suitable For
  • Beginners

    Not suitable for complete beginners without prior knowledge, as it may be too complex to understand initially.

  • Casual Readers

    Casual readers looking for light content may find the academic tone and depth unsuitable for their interests.

  • Technical Experts

    Technical experts may find the content overly basic and lacking advanced technical details they require for in-depth understanding.

Product Description

Electronic Commerce 12th Edition

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E-Commerce Editorial Review

The "Electronic Commerce 12th Edition" textbook has garnered a mixed reception from customers, particularly regarding its condition and usability for academic purposes. While many users appreciate the wealth of information contained within the book, they have expressed concerns about the physical quality of the copies they received. Some customers noted that the book is filled with valuable insights essential for anyone studying electronic commerce, especially at the graduate level. However, they also mentioned that the writing can be dry, requiring multiple readings to fully grasp some concepts. Unfortunately, several users faced issues with the book's physical state. Complaints about pages not being properly attached overshadowed some of the positive feedback, with one customer explicitly stating dissatisfaction over receiving a poorly conditioned textbook. This led them to Consider purchasing a new copy elsewhere, indicating a deeper concern for quality over convenience. Others, despite receiving books in fair condition, were still hesitant about reusing their copies due to the potential for missing or detached pages. Overall, while the book is recognized for its informative content and usefulness for students, customers strongly emphasize the importance of receiving a copy in good physical shape, as this significantly impacts their learning experience. **

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Pros

  • Rich in useful information for electronic commerce studies.
  • Highly regarded for graduate-level courses.
  • Helpful as a reference text.

Cons

  • Concerns over the physical condition of certain copies (e.g., detached pages).

Product Price History

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