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14655776
Thinking, Fast and Slow (Paperback)
Item #:
14655776
ZAR 568
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Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
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What Stands Out
Dual-system Theory
Explores the two systems of thought—fast, instinctive, and emotional versus slow, deliberate, and logical—providing insights into decision-making and human behavior.
Research-based Insights
Backed by decades of psychological research, this book offers scientifically grounded explanations and examples that challenge common beliefs about how we think and decide.
Practical Application
Offers practical strategies to improve decision-making in everyday life, making it a valuable resource for professionals and anyone seeking better judgment in their personal choices.
Product Details
- Major New York Times Bestseller with more than 2.6 million copies sold
- Selected as one of The New York Times Book Review's ten best books of the year
- Chosen by The Wall Street Journal as one of the best nonfiction books of the year
- Recipient of the Presidential Medal of Freedom
- Provides practical insights into decision-making in personal and business lives
- Written by Daniel Kahneman, a Nobel Prize-winning psychologist
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | April, 2013 |
| Pages | 512 |
| Reading level | General |
| Subgenre | Cognitive Psychology & Cognition |
| Series title | No Series |
| Edition | Edition 1 |
| Publisher | Farrar, Straus & Giroux |
| Original languages | English |
| Language | English |
| Awards won | Presidential Medal of Freedom Recipient |
| Is collectible | N |
| Binding type | Perfect Binding |
| Retail packaging | Single Piece |
| Assembled product height | 1.35 in (3.4 cm) |
| Assembled product weight | 1.19 oz (33.74 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Psychology Enthusiasts
Those interested in psychology will gain deep insights into human decision-making processes and cognitive biases.
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Business Professionals
Ideal for business individuals seeking to improve decision-making and understanding consumer behavior through psychological insights.
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Students of Behavioral Economics
Students studying economics or behavioral science will find valuable theories and concepts applicable to real-world situations.
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Casual Readers
Those looking for light, easy reading may find the book dense and challenging to engage with.
Product Description
Thinking, Fast and Slow (Paperback)
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Daniel Kahneman Cognitive Psychology & Cognition Books Editorial Review
"Thinking, Fast and Slow" by Daniel Kahneman is a groundbreaking book that explores the cognitive biases and decision-making processes of human beings. In collaboration with Amos Tversky, Kahneman's work has had a significant impact on the field of economics, leading to a paradigm shift in economic theory. The book provides an overview of 50 years of research, presenting numerous cognitive biases and the psychological studies that support them. Kahneman explains these biases in terms of two systems: a quick-and-dirty System 1 and a more deliberative System 2. However, even with the use of System 2, humans still deviate from the rationality described by classical economics. The book is accessible, even when discussing complex psychological concepts, and provides touching accounts of Kahneman's collaboration with Tversky. "Thinking, Fast and Slow" is an essential read for anyone interested in understanding human decision-making.
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Pros
- Groundbreaking exploration of cognitive biases and decision-making processes
- Provides an overview of 50 years of research
- Accessible, even when discussing complex psychological concepts
- Touching accounts of Kahneman's collaboration with Tversky
Product Price History
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ZAR 568
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Features & Benefits
- Major New York Times Bestseller
- More than 2.6 million copies sold
- Selected by The Wall Street Journal as one of the best nonfiction books of the year
- Presidential Medal of Freedom Recipient
- Groundbreaking tour of the mind by Nobel Prize winner Daniel Kahneman
- Reveals the two systems that drive the way we think
- Offers practical and enlightening insights into decision-making
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