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Item #:
1622181
Why We Buy: The Science Of Shopping
Item #:
1622181
ZAR 348
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Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer.
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What Stands Out
Scientific Insights
Explores psychological triggers influencing consumer behavior, offering valuable knowledge for marketers and retailers to enhance shopping experiences and drive sales effectively.
Practical Applications
Provides actionable strategies based on research, helping businesses create more appealing layouts and promotional strategies that resonate with customers, ultimately boosting profitability.
Comprehensive Analysis
Combines sociology, psychology, and economics to delve deep into the shopping process, giving readers a thorough understanding of why consumers make specific purchasing decisions.
Product Details
- An insightful report on consumer culture and shopping behavior
- Based on hard data from extensive field research in shopping environments
- Reveals unnoticed shopping phenomena and their impact on retailers and consumers
- Provides valuable insights for those in retailing and marketing
- Offers creative and insightful tips on adapting to the changing customer
- Funny and disconcerting look at the favorite pastime of shopping for the general public
| Item Weight | 1 lbs (450 grams) |
Product Description
Why We Buy: The Science Of Shopping
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Research Editorial Review
The book "Why We Buy: The Science Of Shopping" has received a mix of positive and negative reviews, with some customers praising it for its profound insights into shopper behavior and its relevance to the retail industry. Many have described it as a must-read for anyone in retail, an excellent addition to their work library, and a classic in the field. Readers have appreciated the book's detailed analysis of what triggers buyers to make decisions at the store level, finding it informative and engaging. However, there are also criticisms regarding the outdated language and references in the book, with one reader expressing disappointment in the 17-year-old content, deeming it as ancient history in the rapidly evolving context of information and technology. Another reader, who had been a retail cashier for years, found the book eye-opening and insightful, debunking their assumptions about shopper behavior. Overall, "Why We Buy: The Science Of Shopping" seems to offer valuable knowledge and analysis of shopper behavior, particularly in the retail industry. However, potential readers should be aware of its publication date and potential outdated content. **
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Pros
- Profound insights into shopper behavior
- Relevant to the retail industry
- Must-read for anyone in retail
- Detailed analysis of buyer triggers
- Eye-opening and insightful
Cons
- Outdated language and references
Product Price History
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ZAR 348
Order now and get it around Monday, August 03
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QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Fastest cross-border delivery
Features & Benefits
- A witty, eye-opening report on consumer culture
- Based on hard data gleaned from thousands of hours of field research
- Lays bare the struggle among merchants, marketers, and consumers for control
- Reveals shopping phenomena often unnoticed by retailers and shoppers
- Provides creative and insightful tips for adapting to the changing customer
- A funny and sometimes disconcerting look at our favorite pastime
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.