Principles of Marketing, Global Edition
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What Stands Out
Comprehensive Coverage
The 17th Edition offers an in-depth analysis of modern marketing concepts, making it suitable for both students and practitioners looking to understand current industry trends and strategies.
Real-World Examples
This edition integrates practical case studies and examples, bridging the gap between theory and practice, which helps readers apply principles effectively in real-world scenarios.
Up-to-Date Insights
Reflecting the latest changes in digital marketing and consumer behavior, this edition equips readers with the necessary tools to navigate today’s dynamic marketing landscape efficiently.
Product Details
- Comprehensive text for Principles of Marketing courses
- Emphasizes creating value through customer connections and engagement
- Addresses the challenge of creating vibrant, interactive consumer communities
- Reflects major trends impacting contemporary marketing
- Includes stories illustrating the use of digital technologies for customer engagement
- Available with MyLab Marketing online program for student engagement and improved results
| Publisher | Pearson |
| Publication date | January 1, 2014 |
| Edition | 17th edition |
| Language | English |
| ISBN-10 | 1292220171 |
| ISBN-13 | 978-1292220178 |
| Item Weight | 3.48 pounds (1.58 kg) |
| Dimensions | 8.66 x 1.18 x 10.83 inches (22 x 3 x 27.5 cm) |
Who Should Buy?
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Marketing Students
Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.
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Instructors
Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.
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Business Professionals
Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.
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Veteran Marketers
Experienced marketers may find the content too basic and lacking advanced strategies or insights.
Product Description
Principles of Marketing, Global Edition
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Editorial Review
The Principles of Marketing 17th Edition is a highly recommended book for MBA classes. It provides relevant content and interesting company stories about well-known brands. The book is in great condition when rented. However, there are some issues with the new copies not being wrapped and having bent covers or sticky residue. Some customers have also encountered books with inconsistent printing and damaged covers.
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Pros
- Great value for MBA classes
- Relevant content with interesting company stories
- Good condition when rented
Cons
- New copies not wrapped, leading to bent covers and residue
Product Price History
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Features & Benefits
- Comprehensive text for Principles of Marketing courses
- Teaches how to create customer connections and engagement
- Presenting marketing information in a customer-value framework
- 17th edition demonstrates how companies use digital technologies
- MyLab Marketing is an online homework, tutorial, and assessment program
- Available standalone or with MyLab Marketing
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