Item #:
7598860
Design Is Storytelling
88% of respondents would recommend this to a friend
Item #:
7598860
ZAR 390
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Design Is Storytelling is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services, and experiences.
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What Stands Out
Narrative Focus
This book emphasizes storytelling as a fundamental element in design, enabling designers to create engaging and relatable experiences that resonate deeply with users, setting it apart from traditional design literature.
Practical Insights
Offers practical techniques and tools for integrating narrative into design processes, equipping professionals to effectively communicate ideas and enhance user engagement, addressing common challenges faced in the design industry.
Cross-Disciplinary Appeal
Applicable across various fields including graphic design, UX/UI, and branding, the book attracts a diverse audience and provides valuable strategies for innovating storytelling methods in multiple contexts.
Product Details
- Ellen Lupton's book 'Design Is Storytelling' shows designers how to use storytelling techniques to create satisfying graphics, products, services, and experiences.
- The book explores the psychology of visual perception from a narrative point of view and presents tools to amplify the narrative power of a designer's work.
- It helps in stirring emotions, building empathy, articulating values, and conveying action through design.
- The book guides in constructing narrative arcs, creating paths through space, integrating form and language, and evaluating a project’s storytelling power.
- It also assists in writing and delivering strong narratives to effectively connect with users' emotions and trigger feelings of delight, desire, surprise, and trust.
- Ellen Lupton highlights the importance of thinking about how users anticipate an experience and how they remember it, emphasizing the role of emotions in design choices.
| Publisher | Cooper Hewitt, Smithsonian Design Museum |
| Publication date | November 21, 2017 |
| Edition | 1st |
| Language | English |
| Print length | 159 pages |
| ISBN-10 | 194230319X |
| ISBN-13 | 978-1942303190 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.26 x 8.66 x 0.39 inches (15.9 x 22 x 1 cm) |
Who Should Buy?
-
Design Students
Students studying design will gain insights on how storytelling enhances visual communication and user engagement.
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Marketing Professionals
Marketers can learn to effectively use design and storytelling techniques to create compelling campaigns and brand narratives.
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UX Designers
UX designers will benefit from understanding how storytelling impacts user experience and connects with audiences emotionally.
-
Technical Writers
Technical writers may find less relevance, as their focus is more on clear and concise documentation than storytelling.
Product Description
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Techniques Editorial Review
Design Is Storytelling is an eye-opening book that explores the power of storytelling in design. It emphasizes the importance of understanding story structure to create meaningful connections with audiences. The book covers basic design concepts, but some may find it over-designed and difficult to reference. However, it provides valuable insights into the relationship between color and emotions, psychology, and thought process behind designs. Overall, it is recommended for designers looking to expand their horizons.
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Pros
- Explores the power of storytelling in design
- Provides valuable insights into color and emotions, psychology, and thought process in designs
Cons
- Over-designed and difficult to reference
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Features & Benefits
- Design is like storytelling that brings ideas to life.
- This book teaches designers how to use storytelling techniques to create impactful designs.
- The book explores the psychology of visual perception from a narrative point of view.
- It presents dozens of tools and concepts in a lively, visual manner.
- The book teaches how to evaluate and improve a project's storytelling power.
- Readers can learn to construct narrative arcs and paths through space to create strong narratives.
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