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Item #:
49744
Influence: The Psychology of Persuasion, Revised Edition
90% of respondents would recommend this to a friend
Item #:
49744
ZAR 774
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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
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What Stands Out
Comprehensive Insights
Offers an in-depth exploration of psychological principles that drive persuasion, making complex theories accessible for everyday application in personal and professional interactions.
Practical Techniques
Equips readers with actionable strategies and techniques for influencing others effectively, empowering them to become masterful communicators in various settings.
Updated Edition
Features revised content that incorporates new research and examples, ensuring readers benefit from the latest insights in the field of persuasion and psychology.
Product Details
- Revised edition of the widely adopted classic book on influence and persuasion by Dr. Robert B. Cialdini.
- Bestselling book with over four million copies sold, explaining the psychology of why people say yes and how to ethically apply these principles in various situations.
- Teaches the six universal principles of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.
- Readers will learn to become skilled persuaders and defend themselves against dishonest influence attempts by understanding and applying these principles ethically.
- Backed by 35 years of evidence-based, peer-reviewed scientific research and a three-year field study on what moves people to change behavior.
- A comprehensive guide to effectively using these principles to amplify one's ability to change the behavior of others.
| Publisher | Harper Business |
| Publication date | December 26, 2006 |
| Edition | Revised |
| Language | English |
| Print length | 336 pages |
| ISBN-10 | 006124189X |
| ISBN-13 | 978-0061241895 |
| Item Weight | 9.8 ounces (277.83 grams) |
| Dimensions | 5.31 x 0.84 x 8 inches (13.5 x 2.1 x 20.3 cm) |
| Part of series | Collins Business Essentials |
| Country of Origin | This item will be imported from US |
| Date First Available | April 05, 2021 |
| What is in the box | Influence: The Psychology of... For more details, please check description/product details |
Who Should Buy?
-
Marketing Professionals
This book provides insights into persuasion techniques, ideal for marketers seeking to enhance their campaigns effectively.
-
Sales Executives
Sales professionals will gain strategies to improve negotiations and close deals by understanding customer behavior patterns.
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Students of Psychology
Psychology students can deepen their understanding of human behavior and influence, enriching their academic and practical knowledge.
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Casual Readers
Those looking for light reading may find this book too analytical and dense with psychological concepts.
Product Description
Influence: The Psychology of Persuasion, Revised Edition
About This Item
Unlock the power of persuasion with "Influence: The Psychology of Persuasion" paperback. This timeless book, written by renowned psychologist Robert Cialdini, delves deep into the fascinating world of influence and persuasion techniques. Whether you're a sales professional looking to improve your selling skills, a marketer aiming to create compelling campaigns, or simply someone who wants to understand the psychology behind influence, this book is a must-read. Published on February 1, 2007, "Influence: The Psychology of Persuasion" has become a classic in the field of psychology.
It has gained recognition for its groundbreaking insights and practical tips on how to ethically and effectively influence others. In this paperback edition, Cialdini explores the six principles that drive human behavior and influence decision-making. These principles, reciprocation, consistency, social proof, liking, authority, and scarcity, are thoroughly examined with real-life examples, case studies, and research findings. You'll gain a deep understanding of how these principles can be leveraged to persuade and influence people to take action. With "Influence: The Psychology of Persuasion," you'll learn how to navigate through the complexities of human thinking and behavior.
You'll discover the power of social proof in shaping opinions, the impact of authority figures on our decision-making, and the scarcity principle that drives our desire for things that are perceived as rare or exclusive. This book goes beyond theory and provides practical techniques that can be applied in various contexts. Whether you want to improve your negotiation skills, increase your sales, or enhance your interpersonal relationships, the insights shared in this book will undoubtedly make a positive impact. Don't miss out on the opportunity to tap into the secrets of influence and persuasion. Order your copy of "Influence: The Psychology of Persuasion" paperback today and unlock your potential to effectively persuade and influence others.
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Motivation & Self-Improvement Editorial Review
Influence: The Psychology of Persuasion, Revised Edition is a profound exploration of the tactics of persuasion, emphasizing the importance of understanding compliance and how it relates to human motivation. Robert Cialdini expertly breaks down the six key 'Weapons of Influence', such as Reciprocity and Authority, illustrating their applications with real-life examples and research. Readers engage with lessons that can enhance their effectiveness in non-profit fundraising, business leadership, and even parenting. This revised edition compellingly weaves the moral implications of these influence strategies, reminding us they are tools that can be wielded for both good and ill, making it essential for anyone wishing to navigate modern social dynamics successfully.
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Pros
- Insightful analysis on human behavior and motivation
- Practical applications for fundraising and leadership
- Easy to read with engaging anecdotes
- Comprehensive coverage of six persuasion tactics
- Encourages ethical usage of influence techniques
Cons
- Some concepts may feel overwhelming for new readers
Product Price History
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ZAR 774
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Features & Benefits
- Learn the six universal principles of influence to become a skilled persuader
- Defend yourself against dishonest influence attempts
- Cost-free and deceptively easy to apply
- Backed by 35 years of evidence-based, peer-reviewed scientific research
- A comprehensive guide to amplify your ability to change the behavior of others
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