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Public Relations: Strategies and Tactics 11th Edition 11th Edition
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics 11th Edition 11th Edition
Item #: 4603902

Public Relations: Strategies and Tactics 11th Edition 11th Edition

Item #: 4603902

ZAR 3484

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
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What Stands Out

Comprehensive Strategies
Covers a wide range of public relations strategies, ensuring readers grasp essential tactics for successful communication in diverse scenarios, from crisis management to media relations.
Updated Case Studies
Includes recent case studies that illustrate successful PR campaigns, offering real-world examples that help students link theory with practice and stay current with industry trends.
Practical Tactics
Presents actionable tactics that can be readily applied in various public relations contexts, empowering readers to implement effective communication strategies in their professional careers.

Product Details

Shop Public Relations: Strategies and Tactics 11th Edition 11th Edition online at a best price in South Africa. 0205960642
Item Weight2 lbs (910 grams)

Who Should Buy?

Suitable For
  • Public Relations Students

    Ideal for students pursuing degrees in public relations, offering foundational knowledge and practical strategies necessary for the field.

  • PR Professionals

    Experienced practitioners can enhance their skills by learning the latest trends and tactics in the evolving PR landscape.

  • Corporate Communication Teams

    Best suited for communication teams in corporations looking for effective strategies to manage their public image and media relations.

Not Suitable For
  • Casual Readers

    Not suitable for those looking for light reading, as it is technical and dense with public relations jargon and concepts.

  • Non-PR Disciplines

    Individuals not involved in public relations may find the content irrelevant or overly specialized for their needs.

  • Budget-Conscious Users

    Those seeking free resources may find this book expensive compared to available online materials that cover similar topics.

Product Description

Public Relations: Strategies and Tactics 11th Edition 11th Edition

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Social Sciences Editorial Review

The 11th edition of Public Relations: Strategies and Tactics is a textbook that is targeted towards those studying public relations. It covers various topics such as setting goals, communication, crisis management and evaluation. The book has been praised by some for being informative and enjoyable to read, while others have criticized it for being outdated and opinionated. The positive reviewers highlighted that the book was informative and had a lot of great information. While one buyer even decided to purchase the book rather than originally renting it. Another praised the seller for sending the book in great condition. However, some buyers who rented the book complained about poor condition and being held together by tape. One of the negative reviewers stated that the book was outdated, inaccurate, and opinionated with misspellings, and that they learned nothing from the course. There were no positive comments made about the professor who assigned the book. Another negative reviewer warned buyers to beware, as they received a used book that was sold as new. Overall, Public Relations: Strategies and Tactics (11th Edition) has received mixed reviews. While some appreciated the information, others found it outdated and poorly written.

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Pros

  • Informative
  • Covers a range of topics on public relations
  • Enjoyable to read

Cons

  • Outdated

Product Price History

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