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Public Relations: Strategies and Tactics 11th Edition 11th Edition
ZAR 3484
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
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| Item Weight | 2 lbs (910 grams) |
Who Should Buy?
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Public Relations Students
Ideal for students pursuing degrees in public relations, offering foundational knowledge and practical strategies necessary for the field.
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PR Professionals
Experienced practitioners can enhance their skills by learning the latest trends and tactics in the evolving PR landscape.
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Corporate Communication Teams
Best suited for communication teams in corporations looking for effective strategies to manage their public image and media relations.
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Casual Readers
Not suitable for those looking for light reading, as it is technical and dense with public relations jargon and concepts.
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Non-PR Disciplines
Individuals not involved in public relations may find the content irrelevant or overly specialized for their needs.
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Budget-Conscious Users
Those seeking free resources may find this book expensive compared to available online materials that cover similar topics.
Product Description
Public Relations: Strategies and Tactics 11th Edition 11th Edition
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Social Sciences Editorial Review
The 11th edition of Public Relations: Strategies and Tactics is a textbook that is targeted towards those studying public relations. It covers various topics such as setting goals, communication, crisis management and evaluation. The book has been praised by some for being informative and enjoyable to read, while others have criticized it for being outdated and opinionated. The positive reviewers highlighted that the book was informative and had a lot of great information. While one buyer even decided to purchase the book rather than originally renting it. Another praised the seller for sending the book in great condition. However, some buyers who rented the book complained about poor condition and being held together by tape. One of the negative reviewers stated that the book was outdated, inaccurate, and opinionated with misspellings, and that they learned nothing from the course. There were no positive comments made about the professor who assigned the book. Another negative reviewer warned buyers to beware, as they received a used book that was sold as new. Overall, Public Relations: Strategies and Tactics (11th Edition) has received mixed reviews. While some appreciated the information, others found it outdated and poorly written.
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Pros
- Informative
- Covers a range of topics on public relations
- Enjoyable to read
Cons
- Outdated
Product Price History
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ZAR 3484
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Features & Benefits
- Explains the basic concepts, strategies, and tactics of modern public relations.
- Includes real-world case studies and examples.
- Grounded in scholarship with references to landmark studies and time-honored techniques.
- Geared towards undergraduates with the use of colorful charts and photos.
- Includes access to academic journals through MySearchLab.
- Flexible eText options available through the Pearson eText app.
