AmeriColor, Lilac, 0.75 Ounce Bottle, Soft Gel Paste Food Color

In reviewing the AmeriColor Soft Gel Paste Food Color in Lilac, it becomes evident that customers generally appreciate the quality and performance of the product. A number of users express their enthusiasm for the vibrant and true colors that the gel paste offers, particularly noting its effectiveness in various applications such as royal icing for sugar cookie decor and as paint for hand-painted cookies. The sparkle finish of the Lilac shade, however, has garnered mixed feedback; some customers are pleasantly surprised while others express a preference for a matte finish. The gel paste is noted for its long-lasting formulation, enabling users to achieve desired colors without needing to use excessive quantities, although some reviews mention that they needed to use up the entire bottle for their coloring needs. A Consistent point of praise is the absence of any aftertaste, reinforcing its desirability for baked goods and confections. Despite the positive reception, there have been some negative experiences, particularly related to customer service and product availability. A customer's dissatisfaction arose from receiving the wrong color and issues with the company's response to rectify that mistake. Furthermore, some users have reported challenges when diluting the gel paste, particularly mentioning a seizing issue when mixed with vodka. Overall, while the AmeriColor Soft Gel Paste is well-received for its color payoff and application versatility, improvements in customer service and product information could enhance the overall customer experience. **