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Sales on Rails: A Sales Engineers Framework for Better Selling Paperback May 16, 2017
ZAR 453
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A Sales Engineer's Framework for Better Selling
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What Stands Out
Product Details
- Designed to help Sales Engineers (SEs) enhance their sales outcomes
- Authored by an experienced Sales Engineer, offering a practical framework for understanding prospects' purchasing decisions
- Provides insights on navigating the sales process efficiently and increasing the chances of closing a sale
- Paperback format, published on May 16, 2017
- A valuable resource for SEs seeking to improve their sales performance
- Empowers SEs to minimize effort while maximizing sales success
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Sales Engineers
Ideal for sales engineers looking to enhance their selling skills with structured frameworks and methodologies.
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Technical Sales Teams
Useful for technical sales teams seeking to bridge the gap between technical expertise and effective selling strategies.
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Business Development
Beneficial for business development professionals aiming to apply engineering principles to improve sales processes.
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Pure Sales Executives
May not suit pure sales executives focused on traditional sales techniques without technical engineering aspects.
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Beginner Salespeople
Not ideal for beginners who require foundational knowledge before delving into specialized frameworks.
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Non-Technical Roles
Not suitable for individuals in non-technical roles where technical engineering concepts are irrelevant to their job.
Product Description
Sales on Rails: A Sales Engineers Framework for Better Selling Paperback May 16, 2017
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Sales & Selling Editorial Review
The book written by John Haldi titled "The Sales Engineer - Selling in the world of engineers" provides a unique approach to the Sales Engineering process, positioning the sales engineer as the cornerstone of an effective sales process. The book highlights the importance of Sales Engineering's role in understanding the customer's problem and adequately matching the company's solution to the customer's needs. Haldi provides specific strategies and notions that Sales Engineers should have to make the most of their role. Readers found the book to be informative, actionable, and a must-read for any Sales or Sales Engineering professional. Haldi successfully underlines the crucial role of Sales Engineers in the sales process, correcting the common misconception of them being an assistant to the salesperson or a technical-data vending machine.
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Pros
- The book highlights the SE's critical role as a neutral arbiter between the customer and the sales team.
- The book provides specific strategies and notions that Sales Engineers can use to become more effective.
- The book is informative, actionable, and a must-read for any Sales or Sales Engineering professional.
Cons
- Some readers found the book to be an oversimplification of the Sales Engineering process.
Product Price History
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ZAR 453
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Features & Benefits
- Intended to help Sales Engineers improve their sales results
- Contains a framework for understanding why prospects decide to buy
- Provides strategies for navigating the buying process with less work
- Aims to increase the likelihood of closing the sale
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