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Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
ZAR 756
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Onboarding Matters is the leading guide for anyone seeking to create a high-impact onboarding program.
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| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Customer Experience Managers
This book provides insights on enhancing customer satisfaction through effective onboarding strategies tailored for customer experience professionals.
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Business Owners
Owners looking to improve customer retention and loyalty will find actionable advice to implement in their businesses.
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Marketing Teams
Marketing teams can leverage onboarding techniques to better engage new customers and improve overall campaign effectiveness.
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Casual Readers
Individuals seeking light reading or entertainment may not find the in-depth onboarding strategies engaging or relevant.
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Small Scale Businesses
Very small businesses might not have the resources to implement comprehensive onboarding practices discussed in the book.
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Non-Customer Focused Roles
Roles that do not directly interact with customers, like backend IT, may not benefit from onboarding-centered content.
Product Description
Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
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Consumer Behavior Editorial Review
**** "Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions" by Donna Weber is an insightful resource that delves into the significance of structured onboarding processes. Drawing from over two decades of experience in customer-facing roles within B2B tech domains, Weber illustrates her expertise through the Orchestrated Onboarding® framework, which Consists of six key phases: Embark, Handoff, Kickoff, Adopt, Review, and Expand. These phases are crafted to guide customers from their initial engagement to sustained growth, thereby minimizing churn and fostering long-lasting loyalty. An essential strength of this book lies in its practical approach; it emphasizes aligning teams and setting early expectations, addressing common pitfalls in onboarding. Readers have found that the actionable strategies and templates provided allow for easy implementation in various organizational contexts, including SaaS and service-based businesses. Feedback from professionals in customer success roles underscores the ongoing necessity for effective onboarding, portraying it as a continuous improvement endeavor rather than a one-off task. Many readers express great appreciation for the book's accessibility and the depth of its content. They highlight how Weber's emphasis on metrics, design thinking principles, and practical frameworks inspires teams to elevate their onboarding processes. Readers of all experience levels, from newcomers to seasoned professionals, find valuable insights that can be adapted to specific organizational needs, reinforcing the book’s role as a comprehensive guide in the realm of customer success. The emphasis on real-world examples and the inclusion of resources from Weber's website further enhance its value, making it a staple reference point for customer success teams striving for excellence in onboarding practices. **
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Pros
- Practical and actionable strategies for onboarding.
- Comprehensive framework (Orchestrated Onboarding®) that guides customers effectively.
- Templates and playbooks ready for implementation.
- Accessible for readers at various experience levels in customer success.
- Enhances alignment across teams and sets clear expectations.
- Strong emphasis on the importance of onboarding for customer retention.
Cons
- The book focuses heavily on onboarding, which may not appeal to those seeking a wider scope in customer success.
Product Price History
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ZAR 756
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Features & Benefits
- Customer onboarding is the most important part of the customer journey.
- Companies who don't have an onboarding plan lose customers and burn future revenues.
- Successful onboarding program results in more satisfied customers and employees.
- Onboarding Matters shares the Orchestrated Onboarding framework and practical tips to perfect the onboarding process.
- A must-read book for anyone who cares about customer success.
- Use the book's practical guidance and templates to start building your own customer onboarding practice.
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