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Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
88% of respondents would recommend this to a friend
ZAR 804
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Onboarding Matters is the leading guide for anyone seeking to create a high-impact onboarding program.
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- If you don't have a customer onboarding plan set up for your business, you're losing customers and burning future revenues. It's as simple as that. Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, Customer Success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. The reactive approach is a problem for your Customer Success teams, your revenues, and your customers.Customer onboarding matters. More than you may think. A successful customer onboarding program results in more satisfied customer and employees, higher solution adoption, and increased customer lifetime value.In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding(TM) framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage. Onboarding Matters provides an impactful framework as well as practical tips and valuable resources to perfect the art and science of a superior onboarding process. It's a must read for anyone who cares about Customer Success. Ashvin Vaidyanathan, Chief Customer Officer, GainsightOnboarding Matters, by Donna Weber, is the leading guide for anyone seeking to create a high-impact onboarding program. The book is a step-by-step blueprint for orchestrating Customer Success from day one. I always say that customer onboarding is the beginning of churn or success, and Donna's book takes you through the why and the how. A must-read with clear examples and resources to apply to your organization. Emilia D'Anzica, Founder, Growth MoleculesBuy this book today and use its practical guidance and detailed templates to start building your own customer onboarding practice.
| Publisher | Springboard in LLC |
| Publication date | June 1, 2021 |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 173707351X |
| ISBN-13 | 978-1737073512 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6 x 0.56 x 9 inches (15.2 x 1.4 x 22.9 cm) |
Who Should Buy?
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Customer Experience Managers
This book provides insights on enhancing customer satisfaction through effective onboarding strategies tailored for customer experience professionals.
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Business Owners
Owners looking to improve customer retention and loyalty will find actionable advice to implement in their businesses.
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Marketing Teams
Marketing teams can leverage onboarding techniques to better engage new customers and improve overall campaign effectiveness.
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Casual Readers
Individuals seeking light reading or entertainment may not find the in-depth onboarding strategies engaging or relevant.
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Features & Benefits
- Customer onboarding is the most important part of the customer journey.
- Companies who don't have an onboarding plan lose customers and burn future revenues.
- Successful onboarding program results in more satisfied customers and employees.
- Onboarding Matters shares the Orchestrated Onboarding framework and practical tips to perfect the onboarding process.
- A must-read book for anyone who cares about customer success.
- Use the book's practical guidance and templates to start building your own customer onboarding practice.
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